January 2015 Posts

The importance of the Affiliate Network

Affiliate Network


Nowadays with a social connected world, there exists a lot of different websites and blogs, and it’s difficult to catch the attention of the people who surf the Internet. For the people that have a site, it’s important to have a lot of visitors and quality traffic. If the website it’s about something like shopping or downloads, the most important thing is to convert those visitors into consumers. Why not to try a way to promote your website and your exposure to the public in a network? That’s the most important role of the Affiliate Network but what is an affiliate network?

We can say that it is a platform where affiliates and advertisers contact each other. The affiliates choose the campaign that is better for the kind of website that they have. In this platform, the affiliates contact with the network and choose the perfect campaign for their sites. An affiliate is the person who has a website or blog and would like put a banner in the site. In this process, there are not only two ‘sides’ working together but three. The third part is what we know as the network company. Their role is to build a bridge between advertisers and affiliates, providing a lot of offers to affiliates. When a campaign is chosen the affiliate earns a big percentage coming from the total of sales or visitors that the advertiser has, when the visitor makes the specific action. In the case of the network, they only earn a little percentage. This type of advertisement is about sales.

We can talk about Affiliate Network like a new advertising way. At the moment, the internet is the most important way to communicate with people and every year more persons use regularly the Internet. That’s why advertisers would like to make a lot of campaigns in the Internet. The advantages about these programs are obvious: the advertisement can make a lot of impressions and bring visits to their page in a short time. In consequence, their sales will grow.  Also, the advertiser only pays when he/she has the results of the campaign and not for traffic. It’s a method based in results. One of the most important disadvantages is the big percentage of fraud in false subscriptions or fake consumers. This is a big problem because the advertisers pay a little amount of money for supposed consumers. With this issue, TORO Advertising has a strict policy to tackle them and achieve the best and real results for our advertisers.

In a few words, Affiliate Networks are very important in the ‘Internet life’. Like the starts of advertising in television, the Internet has a lot of different formats to show. TORO Advertising thinks that Affiliate Networks are the best way to increase your sales and your quality traffic in the World Wide Web. Therefore, we have a lot of special offers and ideas for each affiliate.

Traditional or modern advertising?


Toro Advertising

Nowadays, we live in a globally connected society that has a lot of ways to talk to people and connect with them. This fact made possible to stay in contact with people that live in another city far away. This is possible thanks to social networks. Certainly, social networks are the key ‘products’ of the evolution of technology. Apart from the benefits for the people and their communications, we can talk about advertisement and all the things and progress that implicates. Yes, we can talk about this new era of advertisement.

Not many years ago we saw the typical spot in television that talked about the benefit of a product in our lives and other awesome things that the product would provide us. With all these images and sounds, they tried to persuade the costumers and the public in general to buy that product. Now we can see the same products in television with big and awesome spots, but a lot of investigations corroborate that the traditional advertisements didn’t have the same impact on customers as modern advertisements. Internet let companies and big brands decide to try to announce themselves in this new media. In 2013, the consumption of digital advertisement was about a 13’1% more than in 2012. Moreover, in a lot of countries the consumption of digital advertising is greater than traditional advertising. We can illustrate with examples the lot of advertising agencies that only works in digital advertisement. It certainly exist a lot of different ad formats for the digital advertising: banners, blogs, videos, pop-ups…

It’s true that people spend so much time in the Internet, and the World Wide Web is the perfect way for nearing our products to the people. Now we have a lot of different platforms to take action: netbook computers, smartphones, tablets or the new and recent watch phones. And this fact has created many different ways and formats to offer the perfect advertising to our costumer in any platform. We can also talk about the benefits that digital advertising produces, a better segmentation for the campaigns. Social networks offer a lot of tools for the companies to find the perfect public for them. Moreover, digital marketing gives companies and agencies the chance to decide the period of time they would like to show the advertisement. For example, imagine we have a product for teenagers. Which moment do you think is the perfect one to announce the product? Which media do you think is the best to approach the product for this specific target?

In a few words, digital advertising is, at the moment, the best way to announce your products to your specific public. TORO Advertising thinks that the perfect way to advertise and ‘talk’ to your customer is digital marketing. A lot of agencies like our own can offer the best plan to increase your sales, impressions and visits. It is all about advertising, and advertising involves developing new ways to sale. But, what do you prefer? Do you prefer typical advertising or modern advertising? Now, with the revolution of smartphones, we can’t imagine the new way for the advertising. We’ll expect to see the new evolution in this area