So you have a product review site with lots of affiliate links to products to generate sales. In this blog post, we will give you 7 tips to help you increase the impact of your content to help generate sales.
The importance of review sites
It is a fact that product reviews build trust and product credibility, and product reviews are proven drivers of conversion rates and boost online sales. Nine out of ten customers won’t make a purchase decision until they have checked out several reviews to see if the product meets not only their needs but also if it is any good. User-generated content (UGC) has become a key part of the marketing mix in the last few years, whether it is influencer recommendations, YouTube unboxing videos, written reviews for one product, or written product type comparisons, potential buyers want to see all of these as part of their online shopping experience, and checking reviews are an essential factor in the purchase decision.
Customers who have purchased a product often leave a review to share their experience to help other potential customers. Positive reviews for products and brands are great for trust-building and conversion rates. Product reviews are an important part of the marketing strategy, so regular monitoring of reviews by brands is essential in order to provide and preserve high-quality reviews while managing and avoiding bad reviews.
Product reviews have had a big impact on the affiliate marketing industry. Affiliate marketing is one of the fastest-growing online industries with over a dozen blogs filled up with affiliate content. Furthermore, thousands of websites depend on this type of content to monetize their traffic. So, as mentioned above, a high-quality product review is one of the easiest ways to generate affiliate sales.
7 tactics to create high converting affiliate product reviews
1. Start with a clear goal
Of course, the main goal is to describe the product and its uses to answer customer questions. But the main goal is to convert those potential customer visits into sales. So, your mission is to convince the visitors of your review site to go to the product’s sales page.
2. Choose the type of traffic
You read that right. Choosing the right type of traffic will be crucial to convert visitors into sales. Nowadays, there are several types of traffic and traffic sources that can be combined with each other. For example, you can use SEO strategies to attract visitors to your review site and once visitors get there, you can further encourage their buying decision by getting them to opt into your site push notifications.
3. Highlight the problem and offer the solution
Consumers search for a product or service when they want to satisfy a need or wish. This stage is called the “awareness stage” because it’s at this moment when prospects realize that they want or need a product or service. Now is the time to grab their attention by introducing the problem that the product can solve. Consumers want to be heard and understood, so sharing real-life experiences and empathizing with your readers will make your text more convincing.
What next? – It’s time to offer a solution. Let your readers know why they should buy the product based on facts and trust. Write as a consumer would, and put aside your commercial background. The following are the common features of a product review:
- What features distinguish the product as the one the customer needs
- What is included in the product, such as power leads, etc
- Weight, sizes, shapes, shipping options, delivery time, etc
- Price of the product
- Refund guarantee
- Customer service
- Opinions and observations
4. Compare the pros and cons
Only hyping up the benefits of the product, won’t make the consumers decide to purchase. You should also include the cons of the product. Most of the users check this section of the review, so it’s important to keep it short, clear and easy to read. Don’t see the cons as writing a bad review, but rather to prove to the consumer that you are offering a trusted and reliable review of the product. Maybe the consumer won’t purchase it this time, but the consumer will remember your review site as having truthful content, so will return to read reviews of other products on your site.
5. Prove that you used the product
It seems to be obvious, but it’s really important to include proof that you have used the product. Again it’s about generating trust with your readers, if they trust your words they are more convinced to buy the product. Write about products you have used and tested, don’t mislead users by pretending you have. Take advantage of user-centered content by sharing your thoughts with images and videos. Consequently, you will be adding value to their shopping experience.
6. Sum up your review
Conclude the review with a short summary taking into consideration the most important elements of the product. Use a personal and friendly tone to build relationships with the reader, to push them to go to the sales page. Additionally, add appealing CTA’s to improve CTR (click-through rate).
7. Build a community
Ask your readers to share their opinion about the product. Ask them to rate your reviews, especially readers who made a purchase after reading one of your reviews. Ask your readers to share your review with their social media contacts in order to generate more reviews and visitors for your site. By building up a strong community of consumers that trust your reviews you will increase your reach and boost user engagement which should naturally lead to more product sales.