Are you an Affiliate looking for a new and lucrative vertical? Then, check out Mobile Value-Added Services (mVAS). These services enhance the user experience and generate additional revenue for the operator. With a wide range of offers in this vertical, Affiliates have the opportunity to promote a wide range of offers within the vertical. If you want to increase your Affiliate revenue in 2025 read on as we will discover What are the mVAS flows for Affiliate Marketing?, Why Affiliates should try mVAS offers in 2025 and the advantages of using mVAS in Affiliate marketing strategies
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Examples of Mobile Value-Added Services (mVAS)
mVAS have been around for a long time, originally they were found in the back of magazines offering you custom ringtones and wallpapers. mVAS allow the end user to personalize their phone and access features beyond voice calls and texting. This has changed over the years with the changes in how we consume content on our mobiles. The types of offers you can expect to see for mVAS include entertainment, information, finance, utilities, and communication-based content.
Here are some examples of the high-quality offers you will find in the mVAS vertical on the TORO Advertising Network:
- Games
- Music streaming
- Video streaming
What are the mVAS flows for Affiliate Marketing?
There are 4 main flows for Affiliates using mVAS in Affiliate marketing on mVAS offers. They are 1 Click, 2 Click, Prefilled PIN submit, and Premium SMS.
Understanding One-Click Flow for Affiliates
A one-click flow is similar to a single opt-in. This is the easiest flow for the end user as they only need to click on a banner, landing page, or a CTA (call to action). There is no second screen with a confirmation. After a user interacts with the CTA, they receive a confirmation notification, and their subscription starts immediately.
This is most popular in Tier 3 countries and may have a lower payout than some of the other flows as there are more regulations in Tier 1 and 2 countries. Additional verification also helps with creating higher-quality leads for the product owner, thus increasing the conversion value.
Understanding Two-Click Flows for Affiliates
Two-click flow works similarly to one-click flow but requires more information and consent from the end user. After they click on an ad banner or CTA, they are transferred to another landing page where they are asked whether they want to subscribe or not. This flow could also consist of an ‘agree’ button which works as the second click, at this point the end user is transferred to a CTA.
Prefilled PIN submit
This flow type is popular in the Middle East and North Africa (MENA) including places like the United Arab Emirates, Yemen, Qatar, Egypt, and Algeria to name a few. With this flow, the end user is redirected to a page once they click on an ad/CTA. Their phone number is detected and a 4 to 6-digit code is sent to their phone which needs to be inputted on the landing page to complete the conversion.
Premium SMS
Premium SMS is a flow that is supported by Click2SMS technology. It has the most steps but it can be the best for customer retention as the audience has really considered the offer. The end user will see the ad, and click it, they will then be taken to their default messenger app where they will see an SMS that is already prefilled with the content they want and their number. All the end user needs to do is click ‘send,’ and after that, they’re subscribed to the service. This flow is most popular in tier 2 countries, some Asian countries, and Eastern Europe. In Western Europe, there is a similar process the only difference is the message is not pre-written for the end user, they will need to complete this themselves.
Advantages of using mVAS in Affiliate marketing strategies
Advertising MVAS offers focused on games, music streaming, and video streaming can yield significant benefits for both Affiliates and Advertisers. Here are some advantages people in this niche can benefit from:
#1 No approvals or holds
A major advantage of mVAS is the DCB technology End users can make instant payments, benefiting both parties: they can pay effortlessly with reduced friction, and you receive your revenue instantly. Advertisers do not impose holds on these transactions. Additionally, many Advertisers offer daily payments in mVAS-focused affiliate programs, which simplifies the process for Affiliates, as there is no requirement for large turnover.
#2 High Conversion Rates
Games, music, and movie streaming have become so popular in the last few years that providing MVAS with exclusive content now often has high conversion rates due to their inherent appeal to a wide audience, especially younger demographics. The end user benefits from a range of products within their subscription.
#3 Simple user flows
The flows for mVAS offers are easily understood and easily implemented by the Affiliate. This straightforward nature means that no matter the flow, you will be able to get interested parties to sign up.
#4 Recurring Commissions
Many of these services offer subscription-based models, allowing Affiliates to earn recurring commissions over time. This is a great way to make a passive income on offers even after you move to a new one.
#5 Easy and quick to test
The entry barrier for mVAS is one of the lowest in the CPA market. This is beneficial for both beginners and experienced professionals looking to switch their focus and explore new opportunities. Setting up your mVAS advertising campaigns is a straightforward process.
#6 Diverse Traffic Sources
When promoting vMAS offers, you have a wide range of Traffic Sources to choose from, including social media, content marketing, email marketing, and paid advertising.
#7 Large audience potential
There are approximately 4.88 billion individual smartphone users worldwide, accounting for about 60.42% of the global population this gives you a huge potential audience for your offer.
Conclusion: Try mVAS offers and increase your Affiliate revenue in 2025!
In this article we have explored What are the mVAS flows for Affiliate Marketing?, Why Affiliates should try mVAS offers in 2025 and the advantages of using mVAS in Affiliate marketing strategies. There are many advantages to using mVAS in Affiliate Marketing strategies. So, why not explore this niche on the TORO Advertising platform today and start diversifying your offers!
If you are not yet a member of the TORO Advertising Network, join now to gain access to high-quality mVAS offers with great payouts.
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