Black Friday is a huge shopping event that starts Christmas expenditure. Although people will continue to purchase throughout the Christmas period, this is a great time for Affiliates to start building a buzz around their offers. In this article, we will focus on eCommerce, Fintech, Software, and Sweepstakes but no matter your niche, you can apply these tips to your campaigns to increase your success. If you want to learn how to increase Black Friday conversions and the best practices for Black Friday marketing, read on as we discover the best ways to promote Affiliate offers during Black Friday 2024!
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When should I advertise Black Friday offers?
Nowadays, Black Friday offers can start about five days before the actual event. Black Friday is on November 29th this year, and the weekend is also concluded with Cyber Monday, which focuses on technology and software specifically. This is great for Affiliates as you can easily refresh your creatives and continue your campaigns after Black Friday.
Tip! Start promoting your offers on the Monday before Black Friday, you can incorporate a pre-Black Friday sale into this. You could do a retargeting campaign for those who clicked on the offer during the week before but did not complete a transaction. If after Black Friday weekend they still have not converted, you can do a ‘last chance to buy’ on Cyber Monday. Emphasize the discount the end user can get and how it is a limited-time offer.
Black Friday: How to increase eCommerce offers conversions
eCommerce is a fantastic vertical to promote during the shopping season, especially digital products and services. Some of the most popular offers to promote in the eCommerce vertical before Christmas include E-books, Home Improvement, E-learning, Health & Beauty, and Nutra.
Offer significant discounts and bundle deals.
When designing the creatives for your Affiliate offers you can demonstrate the savings that the audience will get. If your offer does not have a significant discount add value by showing end users who click your offer similar offers. On your landing page, you could create a bundle by having suggestions for additional offers your audience may benefit from. For example, if you are in the Health and Beauty vertical you could have offers on skincare; you could upsell by pairing this offer with a supplement that has anti-aging properties. This works because a lot of people interested in skincare also have an interest in keeping their skin young, healthy, and firm.
Black Friday Affiliate strategy: Fintech
While fintech offers can be year-round, the holiday shopping season can be a prime time for people to consolidate debt or take on new loans for holiday purchases. Fintech offers like consolidation, loans, and blank pages. The best time to promote these offers is before, during, and after Black Friday because people are looking for ways to pay the Christmas costs over time.
Highlight the benefits of Fintech offers
There are many types of Fintech offers, you could highlight the benefits of consolidating debt. Or if you have an offer for loan deferments highlight the ease and stress reduction deferred payments can bring in such an expensive season. Your Affiliate offers could focus on the joy customers may feel when taking out a loan for a much-needed holiday. You should also include testimonials from satisfied customers. This will help you to boost your brand’s trust and credibility.
Black Friday Affiliate strategy: Software
Software may not be a traditional Black Friday product, but online security is essential year-round. With increased online activity during this season, promote VPNs as vital tools for protecting privacy and security while holiday shopping. Emphasize the importance of online safety and consider refreshing your ad creatives for Cyber Monday, highlighting potential cyber threats.
Offer extended trial periods.
To boost sign-ups, extend your trial period—transform a 3-day trial into a 7-day trial labeled as a ‘Black Friday Exclusive.’ Create urgency by making it clear that this extended trial is available only for Black Friday.
Black Friday Affiliate strategy: Sweepstakes
What could be better than buying a gift card for a family member? Winning one through a sweepstakes! Sweepstakes and gift card giveaways are always popular, regardless of the season, and they can easily be tied to events like Black Friday. Christmas can be an expensive time of year, so winning a gift card to a store like Sephora can save the recipient a significant amount of money for just a small initial investment. To drive traffic during peak shopping seasons, consider adding a sweepstakes offer to the bottom of your landing page as a last-minute option below your other promotions. You can also promote the sweepstakes on social media and through email marketing for a more effective campaign. If the audience is feeling lucky they may opt in.
Make the entry process straightforward.
The easier it is for end users to enter your giveaway the more likely you will be to achieve a conversion. Ensure that you collect the information needed and only that, any additional information you may want to collect for your retargeting campaigns may add unnecessary pain points.
Best practices for Black Friday marketing
Now let’s take a look at some of the top tips for Affiliates this Black Friday! From ad text to editorial content, we have created a list of the best practices for Black Friday marketing that will really help you maximize your Black Friday profits!
#1 Capture your audience with compelling ad text:
Use strong, action-oriented verbs like “Maximize, “Indulge,” and “Upgrade.” Phrases like “Smart Money Moves” and “Invest in Your Future” can help emotionally connect with your audience. Attention-grabbing words like “Frenzy,” “Madness,” “Bonanza,” and” Perks” can help create urgency in your audience and influence them to act fast!
#2 Create editorial content:
We all know that editorial content like blog posts, listicles, and reviews draw more interest and trust in your offers. So create Black Friday specific content to increase your chance of conversions and consider the buyer’s journey. Explain the product, the benefits of using the product, and any reviews or testimonials you may have to help the end user see why they should purchase your offer. Here are some examples of titles to get your creative juices flowing!
Best Skincare deals for Black Friday 2024!
Best Stocking Stuffers for Black Friday 2024
Black Friday essential offers for Christmas 2024
Most epic E-book deals for Black Friday 2024!
Create visually appealing infographics highlighting the best Black Friday deals in your niche. Here are some examples of angles you can use for your infographics!
Skincare Offers: Black Friday Beauty Boost: Glow Up Your Routine
Nutra Offers: Revitalize Your Wellness Routine: Black Friday Offers
Fintech Offers: Level Up Your Financial Game: Black Friday Deals
VPN Offers: Upgrade Your Tech Stack: Black Friday Software Discounts
#4 Social Media ad text:
Design eye-catching social media graphics with short engaging ad copy. Don’t be afraid to use emojis! Text examples for this could include:
E-books: Black Friday Book Deals! 📚 Huge discounts on your favorite reads. Grab yours now!
Home Improvements: Limited-time offer! ⏳ Transform your home with Black Friday savings
Sweepstakes: Last chance to enter! ⏰ Enter our Black Friday sweepstakes for a chance to win BIG!
Conclusion: How to increase Black Friday conversions
In this article, we explored how to increase Black Friday conversions on Affiliate offers. By following our best practices for Black Friday marketing and understanding your niche you will be able to create competitive campaigns that really pack a punch this Black Friday weekend.
So, if you are an Affiliate looking for an Affiliate Network with high quality offers and a team of experts that can help you with any queries you may have, sign up for TORO Advertising today!
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