No one could disagree if we said that it can be overwhelming and challenging when it comes to campaign optimization. You will have a bunch of questions that, hopefully, will be answered after collecting and analyzing the right data. In fact, data is the key to online marketing and is essential to the success of any affiliate marketing campaign.
Affiliate marketing has evolved into a massive industry where competition is strong. Additionally, advertising costs have also increased, which has made it more difficult for affiliates to identify the winning campaigns. Big data enables marketers to create effective marketing strategies that will increase revenue growth and help them identify the most significant variables to determine which campaigns have the potential to generate the most revenue and margins.
How to optimize your affiliate marketing campaign
Once your campaign has generated a minimum profit margin, it’s time to check its performance, and then to begin the optimization process to boost those numbers. The first thing you need to know is that the campaign is composed of 5 parts that will be optimized accordingly:
- Landing page
- Ad formats and creatives
All five parts are important when it comes to optimization, and it is necessary to work with all these aspects together because each one of them works as a gear in the optimization process. Maybe you targeted the wrong audience, or maybe your landing page is not attractive enough to potential customers. Maybe you have done everything perfectly, but the product is no longer interesting to consumers. You will discover these insights when you analyze the right numbers and statistics. Once you have identified where the problem is, then you can determine what campaign optimization needs to be implemented, allowing you to focus on working to get higher revenues.
You need to bring traffic from the most relevant audience by attracting people more likely to be interested in your product or service. Take a deeper look at audience targeting. If you are buying traffic from various traffic sources, you have to check from which locations you are generating hardly any conversions, so that you can pause these sources and focus on the ones that convert.
This is not mandatory, but it’s very helpful for affiliates to work with a landing page as long as it enhances the conversion rate. When users click on your affiliate link, they’re one step closer to converting. Yet, have you ever identified lots of clicks but without conversions? This is a clear sign that something is not working as well as it should be.
In fact, there exist multiple reasons why users left your landing page, and it takes time to analyze which elements made the users leave. The best way to do this is by A/B testing pages and taking a careful look at any little change and its effects, positive or negative.
Quality content is one of the most important elements of any affiliate marketing campaign, since it brings high-quality leads to the product or service you’re promoting. Your work helps advertisers and companies to generate awareness and new sales, so it’s particularly important to write your content according to the benefits of the product to spark interest. Generally, the types of content which bring higher engagement are:
- Blog posts
- Product reviews
- Tutorials and guides
- Case studies
Ad formats and creatives
This is what your audience sees about your campaign initially, so it would seem to be quite important, right? Correct, it’s super important and can make all the difference in making the user’s click or not. So, in this step, you should check and test many creatives and examine if your creatives are appealing enough for your target and if the ad placement and/or ad format type is the right one. Besides, if you’re buying traffic from an ad network, you should know in which type of content your ad is being displayed. For example, if you’re promoting a course in online marketing, the ad must be displayed on sites targeted to learning, increasing your finances, employment, etc
In the final stage, you should look to see if the offer by itself is good or not. Here, the main thing to do is check to see if you have set the campaign up correctly, so all the information is being tracked well. You can do this with tracking tools, through which you will have detailed control of the numbers regarding the campaign performance.
Additionally, it’s possible to find other problems with the campaign, such as the product is not appealing, the landing page doesn’t match with the product proposal, the offer is burned out, etc. for which you should optimize accordingly.