Are you an Affiliate looking to improve your VOD campaigns? Well, now is a perfect time to leverage Halloween for your Affiliate offers. In this article, we will look into how incorporating Halloween creatives and ad text can help increase campaign performance and How Leverage Halloween for VOD campaigns can increase campaign performance. Keep reading for our top tips for Affiliates promoting VOD offers this Halloween.
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Is VOD a good Vertical for Affiliates to promote?
VOD stands for Video on Demand and is a centralized server that stores video content. Some of the most famous VOD sites on the market include Netflix, Disney +, and Apple TV. End users can access a library of movies, TV series, and exclusive content. According to Forbes an overwhelming 99% of U.S. households now subscribe to at least one or more streaming services. Netflix is the industry leader with 260.28 million subscribers across 190 countries worldwide. This shows that VOD is very popular and could be a good Vertical for Affiliates to promote. Now, let’s take a look at why you should leverage Halloween for VOD campaigns.
Why leverage Halloween for VOD campaigns?
Halloween is a well-known event that presents a unique opportunity for Affiliates. Benefits of incorporating Halloween elements into Affiliate campaigns include: increased engagement, expanded reach, a memorable impression with end users, and customer loyalty:
- Increased Engagement: Halloween is a highly anticipated event. This makes people more likely to be receptive to marketing messages that align with the holiday spirit.
- Expanded Reach: Halloween campaigns can help you catch the attention of new audiences who may not be familiar with your brand.
- Brand Differentiation: Leveraging Halloween for campaign creatives means you can stand out from your competitors and create a memorable impression.
- Customer Loyalty: Launching a seasonal marketing campaign to increase conversions as your imagery is creating a positive Halloween experience. This strengthens your relationship with existing customers, thus encouraging repeat business.
It is also important to note that your VOD offer does not need to be Halloween-related for you to incorporate it into your campaign. So, let’s look at some of our top tips for Affiliates promoting VOD offers this Halloween.
Tips for Affiliates promoting VOD offers this Halloween.
Now that we have seen how Halloween can grab the end user’s attention, let’s dive into a few expert tips and tricks to help you get creative with your VOD campaigns this Halloween.
1. Use Halloween Themes and Symbols for your online campaigns
Halloween is associated with everything ‘scary’ like Horror movies, Thrillers, and the supernatural. Although these can be hard to show in ad creatives, images of Cobwebs, Spiders, Devils, and Skeletons, can create an association with your audience and make your campaigns more festive. But, fear not: If this does not fit with your offers, other elements you can use include Pumpkins, Scarecrows, Candles, or Autumn leaves.
- A Halloween color palette: You can create a Halloween feel on your campaigns by using colors like orange and black. These colors are also eye-catching and reflected in nature which will help you catch the attention of your end user. You can also use purple as an accent on your creative to really make your campaign pop!
- Halloween Creatives: You can have a lot of fun with the design elements during Halloween by including imagery associated with the event in your visuals. Try using haunted houses, candy, sheet ghosts, eyeballs or broomsticks to reference the theme.
- Create specific landing pages: Add Halloween graphics to your landing pages. This will help you to continue the theme. If your VOD site has movies in the Horror genre, include a 10-second preview of the movie on your landing page or show some of the most popular titles available to entice the audience.
- Ad Text: You can play with festive phrases like ‘Trick or Treat’ or ‘All Hallows Eve’.
Halloween creatives and ad text examples
- “Watch some bewitching Halloween Classics this spooky season.”
- “Spice up your Movie Night with *company name* Fright Night!
- “Get goosebumps this Halloween with *company name* chilling thrillers”
- “Experience the thrills of Halloween without leaving home! With *company name*”
Halloween ad text Ideas for Affiliates
- “Looking for the perfect Halloween binge-watch? Look no further! Our VOD site is packed with spine-chilling horror films, from classic classics to the latest frightfests. Get ready to be scared out of your wits!”
- “Whether you’re a fan of vampires, ghosts, or zombies, we’ve got you covered. Our library of Halloween horror movies is sure to satisfy your spooky cravings. So grab your popcorn, turn off the lights, and get ready for a fright to remember.”
2. Create a Sense of Urgency
According to a survey carried out among consumers in the United States in October 2023, about 49% of respondents in the US said promotions and discounts were the content aspects of holiday advertising and marketing that they liked the most. If your offer has Halloween specials you should incorporate this. If not, try to create a sense of urgency.
- Countdown timers: You can add a countdown to the end of the offer on your ad, this will add a sense of urgency to those interested in your offers making them more likely to act quickly! If there are no special prices for Halloween why not countdown to Halloween itself?
- Scarcity messaging: Halloween is only one day, so start your campaigns now to get the most out of it. Emphasize the limited time and availability of your related products or services to encourage immediate action. Eg. “Don’t miss out on our Halloween horror movie sale! For a limited time, enjoy 50% off all horror titles on our platform.”
Halloween creatives and ad text can help increase campaign performance: Limited time offers
- “Get your Halloween Horror fix with our spooky sale.”
- “Don’t miss out on the best Halloween movies. Watch Now.”
- “Hurry and watch these Halloween exclusives before they cross over”
Halloween ad text Ideas for Affiliates
- “Escape to a world of terror and suspense with our amazing selection of horror movies. From jump scares to slow-burns, we have something for everyone.”
- “Think you have what it takes to watch our terrifying movie selection? Face your fears and try *company name* before it’s too late!”
- “Don’t miss out on our Halloween horror movie sale! For a limited time, enjoy 50% off all horror titles on our platform.”
3. Target the Right Audience
Some people enjoy being scared and actively seek out movies and shows that truly terrify them. You can capitalize on this by crafting ad copy that dares them to watch. It’s also crucial to identify your target audience based on age, gender, location, and interests for each campaign you run. Focus on targeting individuals who enthusiastically celebrate Halloween and are more likely to be intrigued by your offerings. This will primarily encompass Europe and tier 1 English-speaking countries such as the US and Canada, so be sure to include relevant geographical locations in your campaign targeting.
4. Experiment with Different Traffic sources
Once you have decided on your target audience it is time to think about the Traffic Sources that you would like to test. We have talked about a lot of different Traffic Sources available to Affiliates. It is important to remember to explore and test different Traffic Sources. Explore Social Media channels like Instagram, and tools like paid Facebook ads; you could also explore Email Marketing, and remember: your chosen Traffic Source can drastically improve your campaign reach.
Conclusion: Leverage Halloween for VOD campaigns!
Seasonal events are a great way to get noticed by end users. In this article we have covered how incorporating Halloween creatives and ad text can help increase campaign performance, Tips for Affiliates promoting VOD offers this Halloween, and Halloween Ad text Ideas for Affiliates. So, try leveraging Halloween for your VOD campaigns this spooky season and watch your conversions increase!
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