VPNs or Virtual Private Networks are a secure connection that allows you to access the internet anonymously and privately. It works by routing your internet traffic through a remote server, masking your IP address, and encrypting your data. In this article, we will take a look at creative ideas to improve Affiliate VPN campaigns, the benefits of promoting a VPN in Affiliate campaigns, and the best practices for Affiliates new to the VPN vertical.
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The benefits of promoting a VPN in Affiliate campaigns
There are a lot of benefits of promoting a VPN in Affiliate campaigns. VPNs are a growing industry with 1.5 billion VPN users in the world. The global VPN market is worth $44.6 billion but it is expected to increase to $87.1 billion by 2027. When we consider this and the fact that 93% of companies are using VPNs within their workforce, we can see that VPNs are big business but there is still a lot of room for Affiliates to find new sign-ups.
What are the unique selling points of VPNs for end users?
When it comes to benefits for the end user here are the most important factors:
- IP address masking: This allows end users to change their IP location to anywhere in the world without leaving their room. In addition to providing an extra layer of safety, it also allows end users to explore streaming services and other content that may be blocked in their region.
- Privacy and Security: VPNs protect your online activities from being tracked or monitored by your internet service provider or other third parties.
- Public Wi-Fi Security: Network snooping is a common practice. This is where hackers on public Wi-Fi networks hack into end user data. However, people who like to work when out and about are protected by their VPN while using public Wi-Fi networks.
- Corporate Network Access: VPNs allow employees to securely connect to their company’s network meaning that all company data has an extra layer of protection against hackers.
Now that we have covered the benefits of promoting a VPN in Affiliate campaigns and what aspects resonate with the audience, let’s talk strategy! Here are marketing strategy tips for creative ideas to improve Affiliate VPN campaigns.
Creative ideas to improve Affiliate VPN campaigns
It is important when advertising VPN offers that you remind the end user of the benefits they will experience. So let’s look at some creative ideas to improve Affiliate VPN campaigns.
IP address masking or Geo-Spoofing: This is great for security but a big selling point regarding this is that you can change your location and access media and content that may not be available in your location. Demonstrate how easily end users can access content from anywhere with video tutorials or blogs.
Privacy and Security: You could highlight the peace of mind that VPNs provide to the end users as well as mention the type of data hackers could gain access to, like bank details. By illustrating the real threats of not using a VPN and the negative impact this may have on them you may be able to show end users why VPNs are so important in online safety.
Public Wi-Fi Security: Emphasize the importance of security when using public WI-FI networks. Your target audience when using this angle could be people who work remotely, digital nomads, and freelancers.
Corporate Network Access: Maybe you want to target start-ups that could do with an extra layer of security. This may seem obvious but if you are looking to target companies, talk to them directly and focus on how VPNs can help them to avoid data breaches and the potential of expensive lawsuits.
Include promotions from product owners in ad text: Build trust and credibility by encouraging risk-free testing. If the product owners offer a free trial, including that information in your ad as a free trial will help your end user decide if the software is easy to use and provides the protection they need.
Best ad formats for Affiliates advertising VPN offers
When it comes to ad formats, it’s important to remember that some formats may suit some Affiliates and not work for others. If you’re looking to kick off your campaigns, here are some ad formats to consider.
For display ads on an Ad Network, think about using Banner ads with eye-catching visuals and strong headlines to grab attention. Fullpage Interstitial ads work similarly to Banner ads with the added advantage of more space to provide more detailed information and benefits. Native ads are great for Affiliates interested in creating blogs and reviews on VPNs as your landing page would be editorial in style.
68% of VPN users are aged 18-34. Therefore, a good place to market your offers could be Social Media! If you use Instagram to advertise your Affiliate offers, try image based ads or carousels to showcase the VPNs key features and benefits. Reels can also be a great way to organically increase your reach. You can create reviews or post PoV (Point of view) videos showing the dangers of not having a VPN and how easy it is to use. This will help you bring the VPN functionality to life and show just how important it is to have an extra layer of protection when using the internet.
Best practices for Affiliates new to the VPN vertical
When discussing Affiliate Marketing and VPN benefits, also mention the potential drawbacks of providing transparent disclosure and gaining your audience’s trust. Create a blog/review format for this purpose.
- Research Competitors: Identify your main competitors and analyze their advertising strategies, messaging, and target audiences.
- Differentiate your Offering: Highlight the unique selling points of your VPN service to stand out from the competition.
- Avoid Misleading Claims: Don’t make exaggerated or false claims about the capabilities of your VPN.
- Stay up to date on Emerging Trends: Keep an eye on trends in the VPN industry, such as new technologies or regulatory changes. This will help you continue being an authority and trusted source in the industry.
- Adapt your Strategy: Be prepared to adjust your advertising strategy to accommodate evolving market conditions.
Conclusion: Creative ideas to improve Affiliate VPN campaigns
In this article, we have seen the benefits of promoting a VPN in Affiliate campaigns, the best ad formats for Affiliates advertising VPN offers, and the best practices for Affiliates new to the VPN vertical. So, if you are an Affiliate looking for a new vertical or looking to improve your strategies, try our creative ideas to improve Affiliate VPN campaigns.
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