Singles Day is just around the corner and it is the biggest shopping day for people in China, similar to Black Friday in America! The event continues to skyrocket with a year-on-year increase of 2.08% and a gross merchandise volume of ¥1138.6 billion (US$159.67 billion) in 2023 compared to 2022. So, why not make the most of it and Maximize your Singles Day Affiliate earnings! In this article, we will explore Singles Day and show you some Singles Day ad examples to improve your campaigns. Read on to learn how to create successful Singles Day Affiliate campaigns.
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What is Singles Day?
Singles’ Day is celebrated on November 11th each year. This date was chosen as it represents four singles (11/11). The event started as a rebellion against tradition and Valentine’s Day. It focuses on the benefits of being Single, which was traditionally seen as a bad thing, especially for women in China. This event liberates the younger generations. So, if you are interested in targeting the 18- 35 year old demographic in China keep reading!
What kind of products are people looking for during Singles Day?
There are a lot of products that perform well during Singles Day. In 2023, electronics and home appliances attracted the most sales, with 152.6 billion yuan worth of products sold. Fragrance & Makeup amounted to 20.4 billion yuan. Lifestyle and Home Furnishing came in at number three, with 40% of consumers planning to increase their spending in this category. Therefore the best Singles Day Affiliate offers include Fashion, Beauty, Fintech, Nutra, eBooks, Subscriptions, and Home Improvement products. Now that we know more about what your audience is looking for, let’s take a look at how to create successful Singles Day Affiliate campaigns!
How to create successful Singles Day Affiliate campaigns
Remember some tactics that work for you in other GEOs like Europe and North America may not transfer to Asia. Let’s look at the ways in which you can maximize your Singles Day Affiliate earnings with some of our ad creative and cultural tips, and answer the question ‘how to create successful Singles Day Affiliate campaigns’.
#1 Diversify your offers and refresh creatives:
The Singles Day shopping event primarily takes place online, and Chinese consumers are enthusiastic about purchasing a wide variety of products and services on the Internet. This includes health products, home goods, beauty items, gifts, and fashion, as well as online services like fitness programs and eBooks. To attract different audiences, it’s important to diversify your e-commerce offerings.
#2 Understand the context of Singles Day:
Singles Day represents a significant shift in cultural traditions over the past decade. Traditionally, being unmarried in one’s mid-twenties or older was often viewed with shame in China. However, among younger generations, Singles Day has taken on new meaning, allowing them to embrace their independence and take pride in having control over their lives. The demographics most likely to engage with Singles Day, and who would be particularly interested in e-commerce offers, include young adults aged 18 to 35, along with students and working professionals.
#3 Limited-Time Offers:
The main reason people shop on Singles Day is the attractive discounts and special offers available for a limited time. To make the most of this event, consider running 24-hour discount promotions. Create a sense of urgency by using phrases such as “One Day Only” and “Singles Day Exclusive.”
#4 Create brand recognition:
Highlight the discounts available to your customers! Consider running Pre-Singles Day discounts during the week leading up to the event. You could bundle your offer with a Fintech offer that allows the end user to pay for their shopping spree. After the event, retarget users who showed interest in your pre-event offers and launch new campaigns to extend your discounts for an additional week. You can use messages like, “Did you miss out on Singles’ Day offers? We’ve extended our discounts for another 48 hours!”
#5 Get involved in tradition:
Customize your creatives to reflect the theme of Singles’ Day. Incorporate the number ‘1’ in your texts and designs. Additionally, include the numbers 6, 8, and 9, as these are considered lucky. However, avoid using the numbers 4 and 13, as they are deemed unlucky.
#6 Test out different ad formats:
Formats that convert highly in China include Banners, Native, and video ads. Banners are a large format that is eye-catching to the end user. Native provides more editorial content like tests and tips, and Video ads include movement which is also attention-grabbing.
#7 Create special Singles Day landing pages:
Create dedicated landing pages for Singles Day that showcase a variety of your products. Each product can be listed under the heading “The Best Singles Day Deals and Discounts!” This approach allows you to upsell your entire product range to consumers who click on your ads.
#8 Offer Singles Day gifts or gift cards:
Are you trying to build your audience in China? Then, why not offer additional discounts with each purchase? For example, if a consumer buys an online fitness program subscription, you could upsell with a related gift card for one of your related services or try a ‘buy one, get one for your friend’ promotion.
#9 Translate your ads:
There’s a total of 302 spoken languages in China, including Standard Mandarin, Min Chinese, Wu Chinese, Cantonese (Yue), and Jin Chinese. If you choose to translate your ads, use a translator for your ad text. Some good translators include DeepL, Veed.io, for Audio translation, and Systran.
#10 Promote Affiliate offers with popular Social media sites in China:
WeChat is an all-in-one app that is currently the most popular social media platform in China. Weibo is a microblogging platform, similar to Twitter and is a great way to reach a large audience quickly. You can share short posts, images, and videos about Singles’ Day deals. Douyin is TikTok. It is especially popular among young people. Affiliates can use Douyin to create creative and engaging videos about Singles’ Day deals. Finally, Xiaohongshu is a social media site with a similar vibe to Pinterest. It is mainly popular among women and is a great place to promote beauty, Nutra, and fashion products for Singles’ Day.
Conclusion: Maximize Your Singles Day Affiliate Earnings
Singles Day has something for all Affiliates. Whether you promote Nutra, Subscriptions, Home Improvements, or eBooks, you will find your audience in China this Singles Day! So why not start creating your campaigns now? And make the most of the biggest shopping event in Asia!
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