Are you an Affiliate looking to explore an additional Traffic Source? In this article, we will cover everything you need to know about Snapchat and answer questions like “How to use Snapchat for Affiliate Marketing” and tips for using Snapchat for Affiliate offers. Read on if you would like to increase your reach on Snapchat!
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Why use Snapchat for Affiliate Marketing?
Snapchat is the world’s fifth most popular messaging app as of April 2024, with 800 million monthly active users. Although it is number 10 on the overall social media ranking, the audience that uses Snapchat is very engaged with the content as the average Snapchat user checks the app approximately 40 times a day. So although there are billions of snaps sent daily, it can still be a great way to advertise your Affiliate offers!
What age group and gender is best to target on Snapchat?
When it comes to gender, Snapchat is very balanced with about 49% of the end users identifying as male and 49% female. Meaning that you have a nice balance of gender for your Affiliate offers. When it comes to the average age of end users it is much lower than apps like Facebook and instagram with the end users up to 35 years make up 78% of of the Snapchat user base in the US. This indicates that individuals aged 18 to 35 are the ideal demographic for targeting Affiliate offers on Snapchat.
What countries are most active on Snapchat?
Snapchat is still on an upward trajectory and it is predicted to keep growing at least until the end of 2024. It is currently most popular in India with 204.4 million users and also has a particularly large audience in the US. The US accounts for almost one-third of the platform’s total users.
Pakistan, France, and Saudi Arabia close out the top 5 GEOs for Snapchat but all countries in the top 10 have a large audience making it a good Traffic Source for Affiliates. So, if you are interested in targeting any of the GEOs below, consider using Snapchat!
How to Use Snapchat for Affiliate Marketing
1: Download the Snapchat app and create an account using your phone number or email address.
2: Enter your business name and a valid email address, a secure password, and enter your birthday.
3: Complete your Public Profile by adding an image and a bio.
4: Add your Bitmoji avatar, this is an optional step but these avatars are very popular on Snapchat. They also allow you to access more personalized stickers on your account, so, if you want to make more dynamic content add yours!
Check out the Snapchat FAQs and blogs if you would like more tips and tricks on how to create your first paid ad campaign effectively. Now, let’s take a look at how to how to share Affiliate offers on Snapchat.
Snapchat is a great option for Affiliates as they have very few rules in regards to sharing Affiliate links. There are three ways to add affiliate links on Snapchat organically while ensuring you act within the community guidelines
- In snaps sent directly to your followers
- In Snapchat Stories
- In one-on-one chats
To add a link all you need to do is click the link icon, search for your chosen URL online, then click again to include it.
Benefits of using Snapchat for Affiliate Marketing
- Most Snapchat users are young predominantly ranging from Gen Z to Millennial age groups. They have a lot of buying power, making them a great target audience for Affiliates.
- The Snapchat audience is highly engaged with the platform. They access the platform multiple times per day increasing your chances of impressions.
- Snapchat doesn’t force you to mask links, there are multiple ways to incorporate links, allowing for a varied strategy. So, you can direct your end users to a landing page, sign up, or an article.
- If you choose to do a paid campaign, ad costs are cheaper than a lot of other social media platforms, giving you more opportunity to drive traffic to your affiliate offers. Snapchat ads start at 5 dollars but the optimum amount to spend on your campaign is 20-50 dollars
Disadvantages of using Snapchat for Affiliate Marketing
- If you are an Affiliate that sells to a higher demographic. Snapchat may not be the best option for you as the majority of the older generations do not use Snapchat
- In the 2010s Snapchat was definitely seen as one of the more trendy apps for young people. However its popularity and user base is a lot smaller than apps like TikTok and Instagram.
- Content on Snapchat is short. Creators have 10 seconds to get their point across. You can make up to a minute video but it will be cut into 10-second sections, which isn’t ideal for positioning more complex offers or offers with a large number of benefits.
Tips for using Snapchat for Affiliate offers
Now that we have covered all you need to know about Snapchat and the pros and cons for Affiliates, let’s look at some of the creative ideas you can incorporate into your content in order to make a big impact and increase your following!
How to build your Affiliate audience on Snapchat
- Interactive content: Incorporate polls, quizzes, and other interactive features to engage your audience and encourage them to share your content.
- Build credibility: Send snaps and if you have friends on the app, interact with them to build your snap score and increase your profile credibility.
- User-Generated Content: Once you build your audience you can encourage your followers to create their own content featuring your Affiliate products. Think about hashtags, using a specific hashtag that you create will help you keep track of any content with your offers. You can then repost the best ones to your story with your Affiliate link.
Advanced Tips for using Snapchat for Affiliate offers
- AR filters and lenses: Create custom AR filters and lenses that promote your Affiliate products in a fun and interactive way.
- Collaborate with Micro-Influencers: Partnering with influencers may help you to build your audience. If you decide to do this research, influencers in your niche as their followers may also benefit from your offers. For example, if you have a skincare product, collaborate with beauty influencers. If you specialize in VoD, collaborate with influencers who review movies and streaming services.
- Run Contests and Giveaways: We have previously talked about sweepstakes offers and how giveaways can help you to build your audience. Hosting contests and giveaways will incentivize your end user to engage with your content. You may also benefit from eWOM and attract new followers.
- Try Snapchat Ads: Create a campaign with Snapchat Ads to reach a wider audience. Target specific demographics that match your customer profiles for the best results.
- Stay Updated with Snapchat’s Features: Keep up with new app releases, feature updates, and any new interactive elements added to the app. This will help you to stay ahead on Snapchat.
Remember, when creating Affiliate campaigns on Snapchat: focus on engaging content that reflects your enthusiasm for your Affiliate products. This builds trust and drives conversions. Experiment with various formats and strategies and enjoy the creative process. This approach will resonate with your audience and increase your success on the platform.
Conclusion: Using Snapchat for Affiliate offers
In this article, we have looked at how to build your Affiliate audience on Snapchat, how to share Affiliate offers on Snapchat and the benefits of using Snapchat for Affiliate Marketing. So why not try this Traffic Source for yourself and open more doors to conversions on your Affiliate campaigns? If you are not yet a part of the TORO Advertising network, join now and gain access to high-quality offers with great payouts.
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