Hey, Affiliates! Let’s talk about Traffic Sources! In this series, we have covered many social media platforms you can use to increase your passive income including Instagram, Facebook, and Snapchat to name a few. In this article, we will explore how to start email marketing for Affiliates.
Contents
What is email marketing?
Email marketing is a form of marketing that involves sending promotional messages to groups of people through email. The aim is to build relationships, encourage loyalty, attract new customers, and drive purchases. It is a fantastic way to directly target those most interested in your offers and create a strong relationship with your audience.
How to start email marketing for Affiliates: What can I send in a mass email?
Now that we understand email marketing let’s look at the common types of mass email campaigns. This may help you decide your email content and strategy.
- Promotional campaigns: Emails promoting products, services, sales, or special offers to a broad audience.
- Newsletter campaigns: Regular email updates featuring content, news, or information sent to a mailing list.
- Transactional emails: Emails sent to confirm orders, shipping, payments, or other customer transactions.
- Drip campaigns: A series of automated emails sent to subscribers over time, often triggered by specific user actions or behaviors.
- Event campaigns: Emails promoting upcoming events, webinars, conferences, or other occasions.
- Segmented campaigns: Emails tailored to specific subscriber segments based on demographics, interests, or engagement level.
- Re-engagement campaigns: Emails aiming to re-activate inactive or lapsed subscribers and customers.
- Survey and feedback campaigns: Emails requesting customer feedback, reviews, or participation in market research.
What are the best emailing platforms for bulk emailing?
You must pick a reputable email provider because nonreputable companies may cause search engines like Google and Yahoo to believe the emails you are sending are spam. Here are some bulk email companies that offer a free version or trial so you can explore it for yourself:
MailChimp: Affiliates can have up to 500 subscribers and send 1,000 emails per month for free with MailChimp. It is an easy to use email marketing and automation platform and has segmentation tools that can help you target your campaigns correctly!
Omnisend: This is great for Affiliates looking to share eCommerce offers.
Sender: The best match for Affiliates that consider themselves a beginner as it was developed for startups and is therefore an affordable email marketing tool.
AWeber: If you are looking for a simple, user-friendly design and mailing list processes AWeber may be a good fit for you!
How to start email marketing with compliant campaigns
Before we get into the best strategy for Affiliate Email Marketing campaigns it is important to know the rules and actions that can negatively affect your campaigns. This will change based on location.
Ethical email lists:
Get Explicit Consent: You must always ensure that you have permission to send emails to end users. This means they actively opted into your email list. Avoid purchasing email lists or using scraped data, as this is illegal and can damage your reputation.
Transparency: We have spoken a lot about trust and credibility, this is because it is the best way to build a long-term audience. Be upfront about how you’ll use their email addresses and provide an easy way for your audience to unsubscribe.
Sender Reputation
Your email deliverability depends heavily on your ‘sender reputation’. This is why it is important not to buy email lists as a high bounce rate, unopened emails, and complaint rates (when individuals move your emails to spam folders) can cause your reputation to drop. Additionally, you should avoid sending too many emails as you will be penalized for unopened emails especially if they are deleted directly.
Email Marketing Laws and Regulations
There are different regulations for commercial email marketing in every country. As an Affiliate, There are different regulations for commercial email marketing in every country. As an Affiliate, a lot of work goes into creating, building, and maintaining your networks. You should familiarize yourself with the laws in your chosen GEOs. Here are some marketing legislation to help you get started.
- CAN-SPAM Act: which outlines rules for commercial emails in the United States.
- General Data Protection Regulation (GDPR): Is used across Europe and has strict rules regarding data privacy and consent.
Here are some other email marketing laws that are relevant to other target markets.
Email Marketing for Affiliates: What do Affiliates need to start an email list?
Once you have chosen your email marketing provider and have looked at the rules for your desired GEOs it’s time for the fun part, planning your approach and creating your content.
List Segmentation:
If you are an Affiliate that offers a range of products and online offers it may be good to segment your audience. You can do this in several ways including demographics (age, gender, location, and occupation), behavior (purchase history, website activity, and email engagement), or interests and product type.
Create a Lead Magnet:
To get sign-ups you need to provide value to the end user right out of the gate. This can be something like an E-book that relates to your chosen niche. For the end user to access the free resource an email is required.
Create a Landing Page:
Landing Pages are stand-alone pages that show the end user exactly what their next action should be. They are useful when used correctly so ensure you include a clear call to action and a straightforward process.
Drive Traffic:
It is important to drive traffic to your Landing Page especially when building your audience. You can do this by creating paid campaigns, utilizing social media, or doing other forms of content marketing like creating blogs with a ‘join the Newsletter’ CTA at the end.
Follow up with your subscribers:
59% of consumers say marketing emails influence their purchase decisions, with over 50% saying they purchase from an email at least once a month. So, you will get conversions but it is important to remember your audience wants more than a sales pitch. Send your audience informative emails that have value so they stay subscribed to your email list. For example, if you are an Affiliate that focuses on VoD you could send the top 5 movies on a specific streaming service. If you focus on Fintech you could share the latest fintech trends and software reviews.
Tips for Affiliate Email Marketing Success!
Here are some helpful tips for Affiliate Email Marketing success!
Content Preferences: Use surveys, website behavior, and social media interactions to identify your subscriber’s interests and send relevant content.
Lifecycle Stage: Remember that your subscribers are in different stages of development. Therefore you should make sure you customize the content you send based on their life cycle stage.
- New Subscribers: Tailor your content by providing an onboarding sequence. Introduce newcomers to your brand and offerings.
- Active Customers: Engage active customers with exclusive offers, loyalty programs, and personalized recommendations.
- Inactive Subscribers: Try to reactivate inactive subscribers through re-engagement campaigns by offering exclusive discounts or valuable content to rekindle their interest.
A/B Testing: Experiment with different subject lines, email content, and CTAs to optimize your campaigns.
Tracking and Analytics: Keep an eye on key metrics such as open rates, click-through rates, and conversion rates.
Maintain Consistency: Send regular emails to keep your audience engaged and ensure your brand remains top-of-mind.
Stay Informed: Keep up-to-date on the latest email marketing trends and best practices.
Conclusion: Tips for Affiliate Email Marketing success
Building an email list takes time and effort. Be patient, consistent, and focus on providing value to your subscribers. So start building your audience today, use our tips for Affiliate Email Marketing success, and create another revenue stream for your Affiliate marketing endeavors.
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