As Coronavirus sweeps across the globe and millions of people are in lockdown, here are some tips to help you as an affiliate continue to convert your offers, but first let’s look at the current state of the market:
Contents
A massive target market
Millions of people are staying at home 24/7 in lockdown, and they are bored! They are all going online searching for things to do and to buy.
They can afford to spend
People living in tier1 countries and are either teleworking from home or their Governments are still paying their salaries, which means they have income available to spend.
Media consumption
They are all-consuming content on their devices, looking for news updates on the pandemic and looking for entertainment to escape the unsettling reality.
More Impressions
There is not much else to do besides look at content, so naturally, there is an enormous increase in traffic to websites, leading to even more ad impressions.
Less competition
Some advertisers, especially big brands, have cut their ad budgets for now, which means there are fewer advertisers bidding for ad zones, this means that CPMs & CPCs are lower, so if you stick with offers that are still converting, you can gain an advantage.
Some tips
Which sites should you target?
Content consumption has increased on news sites as the target market is constantly checking for news updates both globally and locally, Facebook and Instagram for humorous memes, videos about COVID-19 to relieve tension. Entertainment sites such as adult, streaming, and gaming have seen big spikes in traffic as well as sites with health-related content such as fitness, immune system boosting tips, and recipe sites as people look for meal ideas. All these are great options to run native ads.
Device targeting and campaign timing
Generally, advertisers target mobile during the day when people are commuting to/at work and evening is considered to be better to target at desktop, however, with people at home all day and night, test out mobile and desktop campaigns to see which converts better for your offer.
Ad creatives
Be careful how you position your offer during this crisis, many affiliate networks including TORO Advertising will not accept references to Coronavirus/COVID-19 in any advertising materials or landing pages. Instead, think about the target market’s needs during the lockdown and use ad texts to drive clicks. Here are some examples:
- Health products – Boost your immune system
- Entertainment/gaming products – Forget lockdown, escape reality with product X
- Dating products: Can’t meet face to face, but you can still flirt and explore romance virtually. Meet someone for a virtual date via video, etc
- Finance & loan products: Don’t stress about money, use our loan to cover living costs until you get a Government payment
What offers are working right now?
Digital products are converting better than hard goods due to COD and delivery difficulties. The following verticals are performing well right now:
- Entertainment like VoD, games, surveys, sweepstakes and gambling.
- Software and utilities for desktop and mobile as users are constantly consuming on their devices.
- Health and fitness as people want to ensure they are strong enough to combat diseases and release energy while confined at home.
- Financial offers as they wait to receive government support for their salaries while not being able to work.
- Dating, many people live alone and dating sites are a great way to combat loneliness by chatting with someone and getting to know them.
Here at TORO Advertising, we have a large range of different offers in different verticals that are converting really well during the lockdown, try them out!
Online services
11025 Multiple GEOs – Chat With Microsoft Support – 24.00% (Responsive) Revenue share 24.00% – United States, United Kingdom
10384 Multiple GEOs – Chat With On-call Doctors – 24.00% (Responsive) Revenue share 24.00% – United States, United Kingdom
10381 Multiple GEOs – Chat With On-call Veterinarians – 24.00% (Responsive) Revenue share 24.00% – United States, United Kingdom
Fitness
12987 Multiple GEOs – FitVod4Life – Fitness Simple Girl (Responsive): CPS $12.80 – Estonia, Hungary, Spain, Uruguay
12986 Multiple GEOs – FitVod4Life – Fitness 7 min Workout (Responsive): CPS $32.00 – Austria, Denmark, Germany, Norway, Sweden, Switzerland
Sweepstakes – Credit Card
12968 France (FR) – Cleaning Box 2€ (Responsive): CPS $32.00
12932 Italy (IT) – iPhone 11 3€ & Airpods (Responsive): CPS 20.00€
12719 Spain (ES) – Netflix $1 (Responsive): CPS 16.00€
12716 Finland (FI) – Thermomix 1€ (Responsive): CPS 34.00€
12492 Japan (JP) – SocialMediaGo – Samsung Galaxy S10+ (Responsive): CPS $25.60
Finance
12991 Germany (DE) – Kreuzer Kredit – (Responsive): Revenue share 1%
12981 Multiple GEOs – Android – Vialet – Cuenta Corriente – Mobile CPA 12.00€
8669 Mexico (MX) – Solcredito.mx – MicroLoan (Responsive): APP 0.15€ / CPL 3.40€ / CPA 17.00€
12490 Spain (ES) – Gedescoche (Responsive): CPL 8.00€
12656 United States (US) – Score Caster IQ (Responsive): CPA $32.00
Dating
5963 Multiple GEOs – Adult – FreeHornyMilfs – CPL SOI – LP1 (Responsive): CPL $2,60 – Australia, Belgium, Canada, Finland, France, New Zealand, Norway, Switzerland, United Kingdom, United States
3406 Spain (ES) – Adult – Follamigos – CPL DOI – LP3 – Mobile CPL 3,40€ – Spain
11356 Multiple GEOs – MatchSniper (Responsive): CPL $3,20 – Australia, Canada, New Zealand, United Kingdom, United States
2057 Turkey (TR) – Adult – 4Club – Mobile CPL $0.35 – Turkey
Software
12901 United States (US) – PDFfiller – Form IRS 1099 (Responsive): $8.00
12410 All Countries – MacPaw – Clean My Mac – (Responsive): Revenue Share: 32.00%
12359 All Countries – mSpy – Phone Monitoring App (Responsive): CPS: $32.00
12530 United States (US) – Windows – GetMyDrivers + Push – Desktop $24.00
Surveys
9640 Multiple GEOs – Survey Junkie (Responsive): CPL $1.20 – Canada, United States
11178 United States (US) – LifePoints (Responsive): CPL $4.00
12944 United States (US) – Opinion Inn – First Survey Hit (Responsive): CPL $0.80
10886 Multiple GEOs – iSurveyGo – Survey Complete (Responsive): CPA: $0.40 – Argentina, Australia, Brasil, Canada, Chile, Colombia, India, Mexico, Spain, United Kingdom, United States
Entertainment – VoD
12969 Greece (GR) – Video Stream – Mobile CPA $7.20
298 CR/GT/HN/NI/PA/SV – Mainstream Download (Responsive) (Claro) CPA $1.60 – Costa Rica, Guatemala, Honduras, Nicaragua, Paraguay, El Salvador
9975 United States (US) – CinePlay – Register Page Dark (Responsive): CPS 14.50€
11787 Chile (CL) – PopcornVOD – Classic Form Black (Responsive): CPS $36.00
11056 Colombia (CO) – PopcornVOD – Ebook Mosaic Sign Up (Responsive): CPS $9.60