Awards, TORO Advertising News

TORO Advertising ranked at #11 in mThink’s top 20 CPA Network survey

admin - January 31, 2020

TORO Advertising has been ranked at #11 in the annual Blue Book Top 20 CPA Networks by mThink. The ranking is chosen by advertisers and publishers from the world-wide performance marketing community.

TORO Advertising has appeared in the Top 20 for the last four years and each year has progressed up the rankings:

Additionally, TORO Advertising was ranked at #5 in the Top 5 Best CPA Networks voted for by advertisers and merchants.

TORO Advertising’s CEO Jose Chacón commented, “To be ranked in this prestigious industry award each year is a great honour for us, each year we are achieving a higher accolade from the industry. This is a result of adapting to industry challenges, matching the right affiliate offers with the right clients, hard work from a committed and talented team and great technology. We thank the industry for your trust in us and we are always at your service and look forward to growing, innovating and working with you in 2020.”

In 2018 EXOGROUP, the digital technology enterprise business group took a majority stake in TORO Advertising, EXOGROUP’s CEO and founder Benjamin Fonzé commented, “To keep rising up the industry rankings each year shows that TORO Advertising is highly respected within the industry. EXOGROUP has made a significant investment in platform technologies and features, marketing and talent aquisition to help TORO Advertising expand and provide a superior service to their clients.” 

We wish to express our gratitude to all our clients and all of the industry affiliates, publishers and advertisers who voted for us! Team TORO is committed to providing you with the best service possible, your success is our success!

Here is a full list of the Top 20 winning networks for advertisers and publishers and the Top 5 networks for advertisers and merchants. 

About mThink’s Blue Book survey

The mThink survey, known as the Blue Book, is the largest research survey in the performance marketing industry. Every year it identifies the world’s top affiliate and cost-per-action (CPA) networks. With around 400 networks included for consideration, this ranking is chosen by both advertisers and publishers within the performance marketing community. Each ranking is given to industry leaders that provide excellent levels of customer service, professionalism and consistent ROI.


Marketing, Seasonal offers, Tips

Boost your Xmas earnings with our seasonal offers!

admin - December 16, 2019

Christmas is almost here and in the run up to the holiday season TORO Advertising has a large range of great responsive Christmas offers available for several GEOs.

4 tips to help you convert Christmas offers

Use your texts to tap into emotions at Christmas: As with most marketing and digital strategies, the successful delivery of any Christmas campaign will hinge on the copy. At Christmas, there’s an enormous opportunity to tap into the range of emotions that we feel. From nostalgia to happiness, excitement to caring, we experience a lot of things before and during the festive period. So let your ad and landing page texts glow with Christmas emotions.

Retargeting: The holiday season is when people spend more money compared to the rest of the year. It’s no secret that many consumers don’t buy the first time they come across a product. Instead they read up on the item and ultimately shop around for the best deal. So use retargeting to remind them of what a great product you have, you can use discount promotions in the lead up to Christmas Eve, to generate those last minute sales.

Try out different ad formats: Include Christmas emojis in Push Notifications and Native, emojis are proven to drive more engagement because they evoke emotions. Use video ad formats to tell a story or create interactive video ads so that the end user can create their own story to boost engagement. Use large format popunders to really engage the user, you have a large creative space so maximise it, or maybe keep it simple for big impact.

Optimise for mobile: It is a proven fact that most shoppers use their mobile for product research, however if your website or landing page is optimised for mobile you can ensure the journey from initial browsing to purchase is as easy and seamless as possible, removing barriers such as unnecessary welcome screens, long sign-up forms, and complex navigation menus. Your users are a tap away from making a purchase, so creating a flawless mobile experience is a key sales driver.

Market trends

TORO Advertising’s Online Marketing Trends and Predictions for 2020

admin - December 12, 2019

TORO Advertising’s Business Developer Beatriz Gonzalez shares her insights and predictions for what will be big in 2020 for the online marketing industry.  

What affiliate offers do you think will be big in 2020?

On TORO Advertising’s platform Fintech related campaigns brought great results for affiliates in 2019 especially in LATAM and Spain. Also Forex offers have been converting well in DACH/Nordic countries and Nutra offers also saw good conversions in USA and Asia. We expect these offers to continue yielding good results for affiliates in 2020.

Which social platforms will see the most growth in 2020?

TikTok is huge with Gen Z!

Facebook remains the #1 social platform, and Instagram, thanks to the IG Stories and the shoppable posts will continue to keep growing, Instagram is the new home for brands. But the rising star of 2019 was the younger audience targeting TikTok, with a billion active users worldwide. I expect this to continue to grow in 2020. For users, TikTok fame is different from fame on other social platforms like YouTube, Twitter or Instagram. Because TikTok primarily serves viewers through its algorithm-driven feed, you don’t need a single follower on the app to have a video blow up. TikTok creators in their pursuit of fame are experimenting with viral challenges, music videos, dance trends, imitation videos, etc. Gen Z doesn’t mind being marketed to, as long as it’s quality content, so brands will be developing campaigns performed by TikTok creators as influencers in order to drive viral marketing and # awareness. I think TikTok will become a crucial part of the marketing mix in 2020 when targeting Gen Z teens. Check out these fascinating Tik Tok statistics from Influencer Marketing Hub. 

What trends do you see in ad formats for 2020?

Digital video ad spending will continue to grow as more consumers move from traditional TV to internet TV services. Mobile and tablet devices have played key roles in driving internet video consumption, therefore video advertising is becoming a really valuable format for both advertisers and publishers. This format has very high CTR and can really tell a story in order to drive consumer purchase and brand awareness. 

Despite FireFox blocking web Push Notifications, I think there is still plenty of life left yet in this ad format. Email is now under tighter controls with GDPR and stricter filters, so Push is a great alternative to email. The younger audience favours other methods of communication and according to Statista.com 33% of 18-34 year olds always opt in to web push notification and a further 30% in this age range often opt in.

Even though Native advertising has been around for a while now, it is still a key format. Affiliates have learned how to enrich Native advertising content and maximise clickability with compelling images and texts, in 2020 I predict Native will grow on programmatic and mobile and less on social.

Technology

Voice search will explode next year. Amazon is shipping more and more products in its Echo series along with voice devices from Google and Apple, we can expect to see more purchases of these devices over the 2019 Christmas season. Grocery shopping already accounts for more than 20% of voice-based orders, 25% of the queries on Android devices are voice-based, 55% of teenagers are using voice search on a daily basis. According to ComScore, over 50% of the searches in 2020 will be from voice search and voice-based shopping is expected to jump to a market value of $40 billion by 2022. This raises two important ways to drive consumer search and purchase using voice: 1. Paid for recommendations of related products when a voice search for a type of product is said. 2. Traditional digital ads driving voice search purchases for example, a banner ads call to action: “search for these shoes using voice and get a 20% discount with the words SHOESALE.” 

Companies will dedicate more advertising budget to affiliate programs 

At TORO Advertising we have seen year on year more investment in promoting affiliate offers. Campaigns are getting more specialised and as more automation tools appear to help affiliates automate the analysis of data, bidding and which landing page and creatives to send traffic to, affiliates are able to work more intelligently. Figures show in the US that there is a 10.1% increase in affiliate marketing spending each year, meaning that by 2020, that number will reach $6.8 billion.


Case study, Tips

Affiliate Case Study: ROI 137% with free utility ‘Doc To PDF’ converter

admin - November 19, 2019

Jaime Reina shares a campaign case study using TORO Advertising which generated an ROI of 137% and a net profit of $845.62 in just 12 days.

Campaign period: 12 days (27 September – 8 October 2019)

Offer: Free Doc To PDF (Chrome)

Affiliate Network: TORO Advertising

GEO: USA

Traffic: Pops and display

Investment: $613.58

Total income: $1,459.20

Net profit: $ 845.62

Conversions: 912

ROI: 137%

Launch stage

TORO Advertising has a wide range of low value offers for multiple GEOs. I always decide to start with these types of offers which are easier to convert and an interesting volume of conversions can be generated in a short time and also a fast cash flow.

For this reason I decided to try offers in the CPI vertical where the conversion occurs when a user simply installs the product. These types of offers tend to be for desktop traffic and for specific browsers, so before launching the campaign I filtered out all browsers but Chrome and eliminated mobile traffic, which saved me a lot of investment in the testing budget.

In the test phase I decided to launch the offer on multiple pop traffic sites and also some display traffic platforms across multiple sites. For both types of traffic (pop and display) I decided to send traffic via a direct link, because from previous experience I find that these types of offers don’t convert when you use a landing page – which also saves design resources. Right away I saw great potential with this offer and initial testing on the first day already generated conversions and profit. The investment in testing to accumulate data was $100 and my bids were with the minimum required value. Now I moved on to the second phase: optimisation.

Optimisation stage

After testing 5 sources of pop traffic and 2 sources of display I decided to go with 2 of the pop sources and 1 display source where the offer had converted really well.

During the optimization I evaluated the the purchased traffic and discovered that the offer converted better with users using Windows OS versions 7 and upwards. I also took into account the regions where the offer got more conversions with a positive ROI.

With all of that information I created a new campaign for both display and pop traffic using only the variables that had brought about conversions. This created my White List.

In the case of pop traffic and to improve its quality by eliminating possible Bots I used software from www.ipqualityscore.com to ensure the traffic had a fraud score of less than 10.

Results

Results on TORO Advertising platform
Tracking platform results. Please note: There was a small variation of 2 conversions which is normal generally in tracking systems

Tips

TORO Advertising offers an excellent weekly report presenting the best converting and best EPC offers. I always look at this report and analyze each of the offers listed there with multiple tools, so that I can evaluate the ranking of the offer and its potential.

It’s also important to have a good relationship with your account manager and ask about the potential of the weekly reports offers and see if it is a good time to send them traffic.

The time of the year and market trends are also vital to the success of a campaign as well as the angle used to promote them. I try to find at least 3 possible angles and traffic sources to scale offers

Conclusions

The metrics and indicators of this campaign were created and then first adapted through tests with minimum investments by advertising on multiple sites that work for this type of vertical. There is no way of knowing if an offer will be a winner unless it is tested first.

For the analysis of all the data obtained I used the tracking system BeMob, which is very good and also offers multiple optimization variables.

About the author

Affiliate marketing professional Jaime Reina has over 12 years experience in CPA and affiliate marketing. Follow Jaime on Facebook.

Events

We are attending Affiliate Wold Asia

admin - November 7, 2019

TORO Advertising is attending Affiliate World Asia in Bangkok 4 & 5 December.

The show brings together 2,000 of the affiliate industry elite from China, surrounding Asia and the rest of the world. It attracts industry leaders and the chance to network with the best digital marketing minds. The show offers influential speakers and over 120 exhibitors.

TORO’s Anaïs Lopez & Beatriz González will be attending the show, use the contact form below to book a meeting! See you in Bangkok!

Awards, TORO Advertising News

Vote for TORO Advertising!

admin - October 10, 2019

Vote for TORO Advertising in the 2020 Blue Book CPA Networks Survey here!

Please note: Type in TORO Advertising on the second step.

Thank you for your continued support!

 

Collaborators, Offer, Promotion

We have a high ROI financial offer for you from Grupeer!

admin - September 26, 2019

Grupeer is an innovative fintech company, based in Latvia, and operating an online P2P (peer-to-peer lending) investment platform. The company was founded in 2016 and is currently expanding operations across the world.

As an affiliate you get 4 euros + 0.8% of each first investment!

Groupeer offers the most attractive investment deals on the peer-to-peer lending market:-

LOAN DEALS

Invest in secured business loans issued by our credit market professionals. All loans are additionally protected by BuyBack guarantee. All loan originators are our reliable partners.

DEVELOPMENT PROJECTS

Invest in loans financing the development projects by construction companies. All loans are additionally protected by BuyBack guarantee. The real estate usually serves as a collateral.

GRUPEER STABILITY FUND

You can buy a square meter in the development project, giving you a stable rental income over a long period of time. The income will be proportionate to the fraction of building you own.

SOME STATISTICS

  • 13.36% average project interest rate
  • €58 935 050 loans funded
  • 16028 investors from 84 countries

Log into your TORO Advertising account and search for the offer: 11195 Multiple GEOs – Grupeer – Invest Your Money – 0.80% (Responsive)

Here is a full list of GEOs available:

Austria

Belgium

Bulgaria

Czech Republic

Cyprus

Croacia

Denmark

Estonia

Finland

France

Germany

Greece

Hungary

Iceland

Ireland

Italy

Liechtenstein

Lithuania

Luxemburg

Malta

Norway

Poland

Portugal

Romania

Slovakia

Slovenia

Spain

Sweden

Switzerland

The Netherlands

United Kingdom

Case study, Financial, Marketing

Affiliate Case Study: ROI 58% with various Financial Offers

admin - September 19, 2019

Experienced affiliate marketing professional Mariano Córdoba and his media buying team share a campaign case study on how they used TORO Advertising to generate a net profit of $765 in 30 days.

Campaign period: 30 days (August 2019)

Offers: Various financial products

Affiliate network: TORO Advertising

GEO: Colombia

Traffic: Pops and Push Notifications

Investment: $1,370

Total income: $2,135

Net profit: $765

Conversions: 735

ROI: 58%

 

Launch stage

TORO Advertising has a large range of Financial offers available, so we decided to test this vertical. In the initial testing phase, we decided to use Push Notifications and Pops. We started sending our traffic directly to the offer in the case of Push, and for the Pop traffic we created a specific landing page in order to verify that the campaign showed potential.

We tested several different creatives and angles for our ads to determine which converted the best and if there was at least one variant that could work for us. After the first round of testing we came to the conclusion that this vertical had potential.

Our focus was on choosing the winning conversion angle. For this we did split testing and created new variations of the winning ad to try to further improve our metrics.

What metric determined that a creative was considered a winner? We evaluated the CTR of the ad (this told us how attractive the ad was to consumers) and its Conversion Rate. The higher CTR allowed us to reduce advertising costs of the traffic source and the higher conversion rate allowed us to bid higher than our competing advertisers. It was all about finding the right balance.

 

Optimization Stage

After testing more than 13 different creatives and angles with our ads, we were left with the 3 that had achieved a superior performance. This was the case with Push Notifications.

During the optimization process, the placements that didn’t work for us (those which we were spending budget on but that didn’t generate enough conversions, were eliminated.)

In the case of Pop traffic we had to be quick to identify Bot traffic. For this it was necessary to use a Landing Page.

Another thing we evaluated was the performance of mobile and desktop traffic. We discovered that mobile traffic showed the biggest potential.

 

Conclusion

It was a campaign that had a high amount of conversions and a profitability close to 60%, although CR% was somewhat low. This could be further improved by creating new ads and a landing page to further filter the traffic sent to the offer.

Tips

Before launching any campaign there is no guarantee that it will work, so it is advisable before launching any campaign to conduct an investigation (using Ad Intelligence) to see if the vertical or type of offer can work well with the country and the type of traffic you want to target.

It is also important to consider that unfortunately many campaigns are usually of short duration (usually between 4 -6 months), so you have to try to scale them up quickly and get the most out of them within that time period.

To be able to scale up any campaign it is advisable to try to find various traffic sources and use optimization to fine tune the campaign. Then adopt the model of using the same optimization and knowledge in order to launch similar offers.

 

TORO Advertising financial offers for Columbia

TORO Advertising won the AffBank award for Best Financial Affiliate Network. Why not run your own successful campaign using Mariano’s tips with the following offers:

10889 Colombia (CO) – AskRobin Personal Loans (Responsive) payout 4.00 €

10362 Colombia (CO) – Kreditiweb Personal Loans – CPL SOI (Responsive) payout € 2.00

8412 Colombia (CO) – Lineru Personal Loans (Responsive) payout $ 8.00

 

About the Author:

Mariano Córdoba is a recognized expert in traffic buying and affiliate marketing. He currently coordinates a team of more than 15 experts in the industry. He performs face-to-face training across in South America, North America and Europe where he teaches companies and individuals how to increase sales, position themselves and scale up their businesses with traffic buying techniques. Mariona is also a creator of AcademiaBiz, the academy for media buyers and the digital business forum ForoBiz.

Collaborators, Dating traffic, Promotion

Promo: $60 Bonus from PropellerAds Top Advertising Network

admin - September 6, 2019

Our trusted partner PropellerAds have added some really useful updates to their advertising platform and to celebrate this they are offering a time limited promotion for all TORO Advertising’s affiliates!

Who are PropellerAds? #1 traffiс source for affiliates from all over the world and a global advertising network with 4 top ad formats: Push Notifications, Native Ads, Popunders & Interstitials.

Let’s take a look at your affiliate needs and how PropellerAds can help you:

How can I get more traffic for my TORO offers?

Reach 350+ million real push subscribers from all countries and devices. The daily reach of PropellerAds is 2+ billion ad impressions!

What verticals can I convert?

PropellerAds’s traffic is converting with a huge list of verticals: Sweepstakes, Dating, Nutra, Betting, Finance, Gambling, Betting, etc. 

How can I free up my time to spend less time on manual work and optimization?

Enjoy exclusive features for effortless optimization and testing: CPA Goal, Target CPA, Smart Rotator, etc. 

Why should I join another network?

Well how about our 24/7 live support, fast campaign moderation, retargeting on all ad formats and an internal tracking system? Join thousands of rich affiliates working with PropellerAds!

What will I get if I sign up?

As a TORO Advertising client you will get a $60 welcome bonus on your first $200 deposit!

To claim your bonus here’s what you need to do:

  1. Register
  2. Write “TORO” to partner@propellerads.com and get your promo code!

*Don’t make a deposit until you get the promo code! Bonus is valid for the first deposit only. Offer expires on 5 October 2019. 

CPA Offers, Promotion, Tips, TORO Advertising News

New high converting offer: Compensair

admin - August 12, 2019

TORO Advertising is happy to announce a brand new high converting offer on our network: Flight compensation product Compensair.

Compensair gives air travelers a hassle-free way to receive up to €600 compensations from airlines in cases of flight delays or cancellations. Compensair helped more than 10,000 travelers to get 5+ million EUR compensation from airlines. Compensair works on a “no win, no fee” basis and charge our fee only if a client gets the compensation.

Key advantages of the offer

1) High payouts. Confirmation in 1-3 days, 30 days cookie

2) Large target audience – everyone who travelled by air in the last 6 years to/from/within the EU. Over 10 million people each year can get up to €600, over 50%
of them are unaware of this opportunity

3) Submitting application is free for a client, which significantly boosts conversion rate to leads

4) Strong brand awareness is supported by active Facebook Ads campaigns (over $25k-$30k is spent monthly)

5) Large set of promo materials (banners, posts, videos etc.) and targeting settings available upon request

Tip: The best performing conversions come from Social and Partners referral sites

Example banner creatives

Permited traffic

  • SEM (upon approval)
  • Email
  • Social media ads (FB, Twitter, Instagram etc.)
  • Coupon services
  • Content sites
  • Retagreting
  • Push traffic

Full list of GEOs

GEO GROUP 1:
Afghanistan
Albania
Armenia
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Cyprus
Czechia
Denmark
Georgia
Germany
Hungary
Kazakhstan
Kosovo
Lithuania
Luxembourg
Macedonia
Malta
Montenegro
Other countries
Portugal
Romania
Slovakia
Slovenia
Sweden
Turkmenistan
Uzbekistan

GEO GROUP 2:
Azerbaijan
Poland
Russia
Ukraine
United Kingdom

GEO GROUP 3:
Belarus
Canada
Israel
Latvia
Moldova
Serbia

GEO GROUP 4:
Netherlands
Switzerland

GEO GROUP 5:
Austria
Finland

GEO GROUP 6:
Estonia
Norway