TORO Advertising - Affiliate Network - Page 2 of 15

Affiliate marketing trends 2021

Beatriz Gonzalez - January 14, 2021

The Collins Dictionary has chosen “lockdown” as its word of the year for 2020. 2020 was an incredibly unusual and challenging year for businesses. And if you are wondering how this affected affiliate marketing, one thing is for sure: affiliate marketing is not dead. Indeed, it has become a key income source for many people during 2020.

So, it is definitely not “out of the picture” and we can’t wait to see what 2021 brings. So here are some of our predictions regarding Affiliate marketing trends and tips for 2021.

1 – Influencer marketing

If you are thinking that influencer marketing will be relevant in 2021, you are totally right. In fact, according to InfluencerMarketingHub 63% of marketers intend to increase their influencer marketing budget in the next 12 months.

When less is more. Brands have realized that there’s no need to target influences with 1M followers for a successful campaign. A study conducted by Dr Jonah Berger from the Wharton School and the Keller Fay Group showed that 82% of consumers are “highly likely” to follow the recommendation of a micro–influencer.

Micro and nano influencers have less followers. In general, micro-influencers have between 10k and 100k followers and nano influencers have less than 5k. And that’s not a bad thing at all.

They are specialists in their niche or sub-niche, sharing high quality, authentic and genuine content, which is shared to their group of followers. The engagement ratio from their audience is higher than those with many followers, as they interact and have a personal connection with their group, allowing them to gain a greater trust and loyalty than macro-influencers (+100k) and celebrities or mega-influencers (with over 1M).

US influencer marketing agency Traacks revealed in its 2020 State of Influence report that Instagram influencers with less than 50,000 followers have an average of 3.5% engagement rate while macro-influencers have 2.67%.

There’s no doubt that micro and nano influencers are stronger than ever and they are much more affordable, which is key for many brands – including small businesses.

But the most important trend are the shoppable posts. You can definitely expect more sponsored posts #ad in 2021. Influencers help to make the connection with brands and consumers a success, since the return investment is quick. According to a Business Insider estimation, brands are set to spend up to $15 billion on influencer marketing by 2022.

Instagram dominates the social marketing landscape, it’s the preferred platform of choice for brands (79% of brands are using it), as it is one of the best platforms to engage with consumers. But TikTok has shown consistent results in verticals such as entertainment and e-commerce.

Around 80% of consumers prefer to watch live videos rather than reading a blog, which takes us to the next trend: streaming video.

2 – Video Content Marketing

During the stay-at-home year, pretty much everything has been related to video, not only entertainment but also classes and webinars, office meetings and friends-and-family meetings, job interviews, etc.

Marketers can’t ignore video. It’s the most productive component in digital marketing and it’s unstoppable. According to Cisco: by 2021, internet video traffic (business and consumer, combined) will be 80% of all internet traffic compared to 2016 it was 67%.

The rise in the use of video for advertising is a result in the change of video viewing habits and the advances in smartphones, which are faster and bigger, helping the ability to consume video content.

Viewers retain 95% of a message (insivia) when they watch it through video and it has an undoubted positive impact on consumers during the purchase process. Wyzowl reported that 84% of people say they’ve been convinced to buy by watching a video.

Instagram Reels was the biggest launch in 2020, and it was a direct response to the success of TikTok, which was dominating the short-form creative content through short-videos. There were videos on IGTV, which is the YouTube of Instagram, but that’s for longer and higher quality videos.

3. E-commerce

The effect of the pandemic has reinforced this vertical, many consumers have changed their way of purchasing. With more consumers shopping online than ever before, we will see more brands and retailers invest in technology to accommodate the needs of the new connected shopper said Sarah Hughes, Product Marketing Manager, Inmar Intelligence. As you might have guessed, video streaming has had a major impact in e-commerce. The combo of ecommerce and video is definitely something to keep in mind when promoting products.

Some large platforms are already profiting from this great combination and showing how important e-commerce is for the companies. TikTok partnered with the e-commerce platform Shopify. It is easy to install TikTok from the Shopify App Store. Once installed, merchants will have access to the key features of TikTok for Business Ads within their Shopify dashboard. Features include: creating TikTok campaigns for promoting products just by uploading images or videos, targeting the audience (demographic, location and behavioral options) and optimizing the campaign.

In December 2020 Walmart announced that live streamed a video test, during this livestream, TikTok users were able to buy Walmart’s fashion items within the app. Levi’s is another example of a company that has seen a significant increase in traffic thanks to its partnership with TikTok.

Instagram could not sit idly by watching how its competitor, TikTok, was making a major move to in-stream purchases, and that’s why it launched Shopping in Reels. Products are directly linked with “Shop Now” buttons, allowing consumers to save items, learn more about them, and of course, buy them. Shopping was already available within Instagram through pictures in posts and even on IGTV, but as we have mentioned, short-form video content is increasing its presence and Reels is the weapon to directly compete with TikTok. Creators are allowed to add a tag informing users that it’s branded content, providing transparency.

4. Automation

Automated affiliate marketing software is not related to artificial intelligence (AI), it does generate confusion and some people tend to think that it’s the same thing. As described by Medium, AI is a science that depends on machine learning and algorithms. AI works on its own decision making and reasoning, automation is a hardware that does things automatically.

Automating tasks not only saves time and money, it also helps you to monitor and control the activity in real-time, analyze data faster, etc. All of this is carried out with the minimal human assistance, letting marketers stay focused on searching for new business opportunities while seeing instant results.

The level of automation of large traffic source platforms such as Google and Facebook has been reflected in the automation of processes such as traffic optimization and purchasing strategy and programmatic purchasing.

During 2021, automation tools will continue to improve, expanding their capabilities, with a focus on optimization and improving ROI.

5. Voice search

Close-up Of An African Man Using Voice Assistant On Cellphone

Consumers use voice search to find information as soon as possible – to find answers to their questions, research products, find local businesses, etc. Nowadays, more people than ever are using their voice instead of searching by text, as it’s faster and easier. Consumers can then be referred to a local business or a retail site which has an impact on direct sales.

When asking something to a smart device, we ask the whole question (researchers have found that on average it is seven or more words) instead of typing a few words, thus, keywords are no longer that useful or well targeted. Imagine yourself searching for a restaurant, you will probably type something like “seafood restaurants Madrid”, while asking “where is the closest seafood restaurant to me?” Voice search will affect keyword SEO going forward.

6. Diversification

2020 has taught us the importance of many different things, and diversification is one of them. A key for success is to diversify your affiliate income by having multiple revenue streams. The most enduring affiliates are those that work with a diverse portfolio, this way you can manage and spread the risk while maximizing your potential. But don’t lose focus, while you can learn from others, don’t try to replicate what’s working for them. Only your own testing, skills, experience and knowledge will drive your business forward.

7. Choose the right affiliate network

Unfortunately, during 2020 we saw companies fall by the wayside. Every single campaign you create has to be tracked, data is everything. Only work with trusted, well-known and established affiliate platforms, with a strong financial background, proved and stable partnerships and a first-class service when it comes to support. Try Toro Advertising! We’d love to hear from you!

Social Networks, TikTok, Tips

Have you tried TikTok ads?

admin - December 10, 2020

With more than one billion active users, TikTok has become one of the applications on everyone’s lips and fingertips in recent years. With features such as generating short 3–15 second music videos and 30–60 second long videos, using filters and allowing duo responses between users, the Chinese company merged with Musical.ly in 2017 has earned a place in the heart of the youngest users and those still nostalgic for Vine, which closed in early 2017.

TikTok has gone a step further and has encouraged millions of people to express themselves creatively on the social network. With its hashtags and user-created sounds, we admit that the app is fun, creative, but most of all, truly addictive.

It is currently available for iOS and Android. Its approach makes it attractive and eye-catching, making it one of the most downloaded applications in the world today.

TikTok Ads

Like any application, the platform has its corresponding advertising section. Although it is currently in development, in this post we will focus on the existing tools that TikTok has.

Advertising Formats

Within the initial format that the platform proposes, TikTok considers full-screen ads (that follow the guides of conventional videos already within the app) to be optimal for user experience.

The video format can be both vertical and horizontal, as well as allowing the use of images. Ads will show on 3 different sections:

In-feed
Detail Page
Post-roll

After 9 seconds the ad shows the call to action in card format.

Review tips

Here are some recommendations when creating your ads:

Make sure that the type of language you use in the creative is acceptable in the target country, e.g. slang words that could be considered offensive. Remember that TikTok is targeted at a younger audience.
Check the spelling with a native speaker.
Avoid creatives that offer an action that cannot be done within TikTok, “swipe up” for example.
Make sure that what is promoted is related to what is displayed on the landing page.
Avoid using elements without copyright permissions e.g. brand logos, hashtags, straplines, images and other copyrighted elements.
Make sure that the audio of your video ad (music/sound) is clear and understandable/coherent, because audio is required for an advertising video.

How to target on TikTok?

Using TikTok Ads, you can target the audience you want to see your ad, the targeting can be selected during the ad group creation process.
The available options are by device, demographic and audience, we are going to expand it:

Device

Connection Type: WIFI, 2G, 3G, 4G
Operation System: iOS, Android
Operation System Version
Carrier

Demographics

Gender: Female, Male
Age: 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location: country, region, province, currently by city targeting is only available in India.
Language
Interest / behavior: Interest targeting focuses on the content that the user consumes within the application thanks to Machine Learning, unlike behavioral targeting that allows targeting depending on the user’s recent interaction with the content. We recommend that you do not ignore the targeting options for interests, as well as behavior. They can be a key point of success for your campaign! For example, if Melisa watches a video about an anti-aging facial care routine, a behavioral label “Skin Care” will be associated with its user. Now, the interest label may not be “Skin Care” since the algorithm analyzed that in the long term it is not something that Melisa is interested in, but rather that her interest label is something else like “Personal Care”.

Audience

You can include or exclude customizable audiences, it’s an interesting option for audiences that have already been exposed to the campaign and its content, TikTok proposes a powerful tool for remarketing, (which can help you review potential customers, increase followers), engagement or simply helping you create your audience thanks to another advanced instrument: “Similar Audiences”

Analyzing your existing audience, “Similar Audiences” allows you to analyze the attributes of your current cluster to be able to search for groups of people with characteristics similar to those already specified. To ensure that it works properly, we recommend that the audience source you use is not less than 10,000 people. The crucial thing is that the list and its attributes are correct.

Tip: The more specific the audience size, the more accurate the tool will be!

Bidding Methods

The models available on the platform are:

Cost per thousand impressions (CPM)
Cost per thousand optimized impressions (oCPM)
Cost per thousand views (CPV)
Cost per click (CPC)
Optimized cost per click (oCPC)

Advertising Cost

TikTok Ads Manager has the option to choose two budget options: daily or lifetime. You can edit your budget whenever you want, even when your campaign is running. The system will never go beyond the budget you indicate.

To ensure that advertising has a sufficient budget, the minimum for each campaign is $US50 and at the group level $US20.

Also, TikTok Ads Manager has different bidding methods to select according to your preferences, taking into account that the “bid” is what indicates how much you are willing to pay for the action that the user generates when he/she encounters one of your ads.

Conclusion

Although TikTok is in its first steps of developing its Ads Manager, we cannot deny that it is a great opportunity to get into its new formats and generate great results for your campaigns.

It is important to take into account the types of products that work well with the TikTok audience. Below is a list of TORO Advertising offers that will convert well on TikTok, so why not try these offers as your first steps in trying out the power of TikTok for advertisers & affiliates:

Health & Beauty: 14048 Chile (CL) – JuveNatur – Skincare. Payout: $24.00 CPS

E-commerce: 9410 All Countries – RoseGal. Payout: 5.00% revenue share

E-commerce: 14249 France (FR) – VMan Underwear 49€. Payout: 13.60€ CPS

Services: 10381 Multiple GEOs – Chat With On-call Veterinarians. 24.00% revenue share

Utilities: 13848 Multiple GEOs – mSpy – Main Page – Spanish (Responsive). $24.00 CPS

Are you registered? If you don’t have an TORO Advertising account you can register here.

Interview

Super Affiliate Interview: Colin Dijs

admin - December 3, 2020

Colin Dijs is the first interview in our Super Affiliate series. Colin has built up a great reputation as an affiliate marketer who not only produces educational videos on Youtube but also runs a very successful affiliate marketing business. Find out how he quit his call centre job to go on to earn over 250k per month with affiliate marketing.

Where are you from and where are you based now? I’m from Amsterdam, The Netherlands. I used to live in Canada for about 2 years where I finished my Bachelors degree in International Business.

How old are you? 27

When and how did you get into affiliate marketing and what were you doing before? I’ve always been involved in entrepreneurship style activities. My biggest success was around 17 years old when I bought World of Warcraft trading cards from the USA, had them shipped to Amsterdam, unboxed them for YouTube videos and sold the valuable “loot” cards. This made me about 700%-2000% ROI per shipment by doing calculations based on the odds of pulling a “special” loot card.

While finishing my studies I drop shipped iPhone cases, had a kids smartwatch store and did Print-on-Demand. Mainly, with the e-commerce activities I used Facebook Ads and did 10k in sales in my first month. But I realised after the first month that I hated dealing with “annoying” customer requests and quit e-commerce.

The one of my connections got me into affiliate marketing with Facebook Ads. I hit it off quite quickly, with conversions on the first day! I replaced my income from my dayjob and then quit when I had a stable 10k revenue per month. Thereafter my results accelerated quickly.

Tell us about one of your biggest successes as an affiliate marketer? As soon as I quit my job and could fully dedicate myself to this business instead of working 52 hours a week in a call center, the results went up dramatically. From 10k to 100k to 250k the following month.

Tell us about why you started your Youtube affiliate tutorials and what kinds of things do you feature? To be 100% real with you I heard there was a lot of money to be made with info products and they had insane profit margins. I added it to my business as an additional income source. However, that being said, I knew the market was huge as there is little to no people showing you the actual methods being used, if they do at all it’s extremely outdated information.

The YouTube thing grew into something beyond my imagination and now in 2020 it’s grown into a full education company called “Agency 3980” where we teach affiliate marketing. All verticals, all traffic sources, I have an entire team dedicated to daily coaching for students. It’s been an amazing experience so far for us as well as for the students.

How do you promote your tutorials to affiliates? It’s all organic traffic from YouTube and a huge part is word of mouth.

Tell us all about Deberoo… Deberoo is an affiliate marketing software company where we invested in its development throughout 2020. It will go live January 1st 2021. The Deberoo Suite is a full stack affiliate marketing platform. All required software is in one place, landing page builder, tracker, spytool, cashflow manager and many more useful tools.

What’s the best piece of advice you can give to a newbie wanting to start in affiliate marketing? Make a plan and follow it. Don’t just “try” something, just do it, commit to your goals and work your ass off. Results will NOT come overnight. Anyone telling you it’s “easy” to make money online with affiliate marketing is full of shit. However, there are some guidance materials like my tutorials that can make the path a little easier. All in all, business is hard and that makes it great as so many people are not willing to do what it takes. Therefore you get exceptional rewards if you push yourself.

Do you have any tips for what will be big in 2021? My team and I are already preparing all the materials for Quarter 1 2021. The nutra vertical will be booming! It’s a huge opportunity every year to get people to buy through their new found goals.

Being so successful, tell us a bit about what your lifestyle is like being a Super Affiliate… I’m not your standard affiliate I’m afraid. I see myself more of a business man building a business empire. I don’t party, I work. I’m still young and want to give it all I have right now. I work Monday to Saturday, six days a week. With Sunday off. I go to the gym 5 times per week. I like to wake up at 5am so that I’m in the office way before the employees come in. I can really brainstorm and work hard during those first 2 hours. As soon as the employees come in things get chaotic and meetings go back to back.

Starting out as an affiliate and then growing my business into a 26 man team has been a real struggle but very rewarding. Looking back to two years ago, when I was a single affiliate, the journey has been great. Whether you want to be a single affiliate, make as much money as you can to party and live the dream, live in Bali or Bangkok or you want to build a business empire like myself. Affiliate marketing can offer you that opportunity!

Find out more about Colin

Colin’s affiliate blog

Colin Dijs on Youtube

Awards, Marketing, TORO Advertising News

Vote for TORO as your favorite CPA Network!

admin - November 26, 2020

OfferVault.com is looking for your favorite CPA Network, we already know that it is TORO Advertising 🙂 But we need you to tell them!

All you have to do is complete this 2 minute survey , that’s it! It’s super easy, quick and would really help us in getting recognized as one of the best CPA Networks on OfferVault.com! Can we count on you?

Thank you in advance!

Team TORO

Collaborators, Promotion

Exclusive offer for TORO Advertising clients! MGID’s Black Friday offer

admin - November 20, 2020

Our partners from MGID have prepared an exclusive Black Friday deal for TORO Advertising clients: a complete pack of tools for you to make your life easier at this time of year!

The tools consist of:

a free monthly account from trackwill
a free monthly account from SpyOver
a free creative course from MGID’s creative team
higher-rated and pre-approved offers from partners
a 25% bonus on your first deposit from $1000 – $5000 with MGID

That’s not all you get. There’s even more:

full market analysis with data insights
case studies
a set of working creative approaches
an optimization checklist
and even more!

Collaborators, Spy tools

Using Spy tools for Affiliate Marketing

admin - November 12, 2020

Affiliate marketing has become a competitive, saturated, and picky business over the last few years. Even though the current situation makes it harder to stay competitive against other affiliates, there are digital tools that help you to keep up with the competitiveness of the sector.

The fact of the matter is that even if you have plenty of experience working in affiliation, you need to stay continuously updated on each new tiny thing that shows up or changes. It’s essential to know what’s going on before your competition realizes it. That way, you are always one step ahead which will empower the promotion of your offer. In other words, you have to spy on your competition in order to know what’s popular and what’s out-dated!

What are Spy tools for Affiliate Marketing?

A Spy tool shows you the choices your competitors have made to promote their offers including landing pages, creatives, different traffic sources, networks, geo’s, verticals, etc. Depending on the Spy tool you use, you can find features to take advantage of, such as; most clicked landing, best converting creative, best geo-based on a campaign, and more. Additionally, there are lots of different kinds of Spy tools which specialize in a particular traffic source like native, push notifications, SEO & PPC, Facebook ads, etc.

How should I use Spy tools in my daily work?

You can use a Spy tool for a range or purposes, for example, imagine you want to start promoting a software offer with push traffic. You’ve chosen the offer and you know which traffic source would fit best, however, you need to find out which creative will bring better results. In this case, a spy tool will provide you with the chance to search and match creatives by their performance and other metrics that you will find helpful (CTA, CR, Opt-in Rate, etc).

Normally, spy tools are used to inspire you and help you to create new ideas. It’s crucial to use and understand them as a helpful tool instead of seeing them as a tool to copy the strategy of other publishers. Spy tools are created to show you new angles, ad formats, and new strategies to empower your promotion. If you copy 100% of what you search, you will do the same as others, therefore your promotion won’t be any difference between your competence. Spy tools provide value for those who can understand them as helpful and inspiring platforms.

5 of the best Spy tools

TORO Advertising has collaborated with 5 of the best Spy tools on the market, which four of them offering a special discount for TORO Advertising clients:

AdPlexity states it is a complete game changer for mobile, desktop & native intelligence. Bringing you the chance to uncover hidden campaigns, download landing pages, analyze in-app ads, etc. AdPlexity also has a really intuitive and easy to use interface. TORO Advertising clients can get an exclusive lifetime discount by clicking on each of the following 6 types of membership.

Mobile – Discounted price of $149 per month for lifetime. Regular price is $199.

Native – Discounted price of $169 per month for lifetime. Regular price is $249.

Desktop – Discounted price of $149 per month for lifetime. Regular price is $199.

Push – Discounted price of $129 per month for lifetime. Regular price is $149.

Adult – Discounted price of $149 per month for lifetime. Regular price is $199.

e-Commerce – Discounted price of $149 per month for lifetime. Regular price is $199.

Carriers – Discounted price of $129 per month for lifetime. Regular price is $149.

Spypush was created by media buyers specifically for media buyers, Spypush was the world’s first service for monitoring push notifications. It supports 8 advertising networks: PropellerAds, AdMaven, RichPush, Evadav, Adsterra, Tranding.Bid, DaoPush, Megapush and monitoring of +2million push ads in +95 GEOs with 24/7 support. You can filter ads quickly such as by ad-ç network, country, device, etc. Sort ads by popularity, duration, dates etc.

We suggest that you search by keywords, domains and advanced boolean searching. They can scrape any landing page using their built-in downloader. Get a 20% discount on your first payment using the promocode TORO here.

Spyover is a Native ad monitoring and analytics service. Monitoring 13 ad networks, 8.5 million ads, 655k landing pages in 115 countries. Get a 30% discount using promocode TOROADS here.

Spyteg is a tool for monitoring and analysis of adult ads covering 6 ad networks: ExoClick, Juicyads, TrafficJunky, EroAdvertising, TrafficStars, TrafficFactory, +70 GEOs, +170k ads, +1.5k landing pages. E Tool helps to track competitor ads and know exactly what offers and landing pages they are promoting across native, banner and video ads. Get a 30% discount using promocode TOROADS here.

AdBeat tracks and collects desktop, mobile, pre-roll and native ads from over 120 top ad networks, 20 different countries, and competitive insights from +15k advertisers and publishers. AdBeat includes competitive monitoring which provides you a point of view of media buying strategies, top creatives, landing pages, and estimated ad spend. Try it out for with a free account.

Collaborators, Promotion, TORO Advertising News

Exclusive tracking promo! $50 off CPV LabPro

admin - November 5, 2020

Every good affiliate needs a great tracking platform, so here at TORO Advertising we have teamed up with tracking system CPV Lab Pro!

CPV Lab Pro is a self-hosted, secure and flexible tracking system. It can be used by new affiliate marketers and professionals! Fast redirects and 6 campaign types are available, depending on your needs.

CPV Lab Pro can easily handle everything from the simplicity of Direct Linking to advanced Campaign Funnels and Lead Paths.

The 6 campaign types are:

Direct Link and Landing page campaign
Landing Page Sequence
Lead Capture
Multiple Option
Multiple Path
Email follow-up

Check out the main advantages of CPV Lab Pro:

Track & Optimize Everything with Unlimited clicks and actions tracking
Self-hosted & Secure Solution – Web Based, Self-Hosted Platform that runs on your own server, keeping your Data Private
Real Time Stats and Reports
Geo Redirects and Bot detection
API
100 custom domains
Direct (Organic) Traffic pixel
Data history – as long as you wish.
MV Lab – multivariate testing tool
Bot Traffic Tracking and Blocking
PHP 7 Support – support and optimizations for PHP 7 servers, including Speed Improvements and Faster Redirects.
Performance Enhancements for High-Traffic – Optimizations for High-Traffic Campaigns
Cloaking-Short Links Options
Support for Parallel Tracking from Google Ads
Google Ads Conversions integration
Landing Page Protection Script
CCPA compliance
Multi-user access ^NEW
Email notifications for your campaigns ^NEW
Completly FREE Starter plan ^NEW
30 days FREE trial for the PRO plan
30 days Money back Guarantee For Expert /Pro

Promo details

Exclusively for TORO Advertising clients, if you buy the yearly plan for CPV Lab Pro get $50 off (that’s $547 a year instead of the usual price of $597). Plus we will give you a free MV Lab license for 5 domains!

MV Lab is a multivariate testing tool designed to make it easier to test multiple variations of the same Landing Page without having to make copies of the page.

If you want to try only the monthly plan we will still give you a free MV Lab license for 5 domains!

Just follow this special promotional link to see the available plans and enter the promo code TORO50 to get this offer!

Get started today and experience unlimited flexibility and hundreds of data metrics with CPV Lab Pro!

Events, Meet our team, TORO Advertising News

Meet with us at AdWorld/Nos vemos en AdWorld!

admin - October 29, 2020

TORO Advertising is virtually attending AdWorld 2-4 November. This new trade show is billed as the world’s largest online advertising event. Contact us to book a virtual meeting!

TORO Advertising asistirá virtualmente a AdWorld del 2 al 4 de noviembre. Esta nueva feria se anuncia como el evento de marketing online más grande del mundo. ¡Contáctanos para una reunión virtual!

Beatriz González beatriz@toroadvertising.com
Anais Lopez anais@toroadvertising.com
Alberto Coronado acsantos@toroadvertising.com

Native, Tips

Get creative with Native!

admin - October 27, 2020

Native advertising is paid advertising where the ad matches the look and feel of the editorial content of a website. You can get really creative because getting a higher CTR for Native ads is all about psychology in order to create meaningful engagement from a potential customer who is viewing the website where your ad is placed. Think of it as content marketing. Once a user clicks on your Native ad they should be taken to a Landing Page, where you can work your magic to get them to convert.

This blog post aims to help you develop a killer native advertising creative, read on…

Back to basics

So what is a Native ad? It consists of an image, a short title and a short description.

Now let’s start on that creativity…

The Image

50% of attracting the user comes from using a compelling image. You don’t need a graphic designer to create these images, they are not like banner ads which may need text creatives or animations included, with Native its just a simple image and you have many options here, so let’s list a few tips to get your creative juices going:

Contextual: Choose an image that fits into the website you are targeting, for example, if it’s a website with reviews of cars, use an image of a car. That way the user is more likely to click on your Native ad because they are on that website checking out cars.

Avoid stock photos: Yes, the end user has seen those stock photos over and over again, they look staged

Amateur real life photos: We live in a smartphone world. We are now totally trained to enjoy Instagram styled selfies and images and those amateur style photos create sincerity, intimacy and familiarity.

Eye contact: Using a photo of a person(s) looking directly into the camera is highly engaging for the end user.

Emotional response: Human facial expressions can have a powerful impact. Happy, sad, flirtatious, funny? All will trigger an emotional response from an end user. Ambiguous and unclear expressions won’t generate the same type of response. And what about cute animals? They always get a positive reaction.

Keep it linked: Your image should have an element that relates to the Native ads title and description so it is not considered misleading and it shows what the user can expect once they click.

The title and description

Keep your title to a short and the description length should be a short sentence. With the short character length then your title and description still need to get your message across. The title font will be bigger and bolder than the description, so this should work in harmony with your image, the description should then amplify and tease your title message further, to get the user to click. Please note that some publishers only allow a title and no description, so your title text should always be a good CTA.

Make it a question: Get them thinking by starting your text with phrases such as Did you know…? How can you find…?” “What’s the best…?” “Have you ever tried…?” “Are you…?

Use facts and statistics: People love facts not fake news e.g. 80% of men… , 9 out of 10 cats… , etc

Use numbers: Numbers are easier for a reader to notice for example: ‘7 things you should know about shampoo’ works better than ‘Seven things…’ plus it saves you character space!

News worthy: Exploit big current news stories or big movie/Netflix series releases so you can tie your texts into this.

Offer a lifehack: People love to learn new things to make their lives easier or to learn new tricks e.g. ‘How to get the girlfriend of your dreams’ ‘How to save 3 hours a day’

Be negative: Sometimes negative words such as ‘worst’ gain more clicks than positive ones like ‘best.’ Negative statements are intriguing and seem more authentic and genuine e.g. ‘Your worst nightmare just came true, but this will fix it.’

Translations: Chances are that you will be targeting different countries so make sure that you use a native speaker to translate your texts and concepts, never use Google Translate, it will make your Native ad less clickable.

Try out TORO Advertising’s top 5 offers for Native

So now it’s your turn to get creative! Experiment with these tips to see which combination works the best for your CTR and your conversions.

Nutra: 14050 Chile (CL) – ProstaMax – Male Enhancement (Responsive) –> $24.00 CPS Preview link

Casino: 14027 Thailand (TH) – AsiaBet33 – Casino Online (Responsive) –> $3.20 CPL-SOI Preview link

Dating: 13769 Multiple GEOs – Unlimdate – Join For Free (Responsive) –> $4.00 CPL – SOI Preview link

Online question-and-answer service: 10384 Multiple GEOs – Chat With On-call Doctors – 24.00% (Responsive) –> 24% REV.SHARE Preview link

Software: 13950 All Countries – MacPaw – Clean My PC (Responsive) –> $21.00 CPS Preview link

Awards, TORO Advertising News

Vote for us in the MThink Blue Book Rankings!

admin - October 15, 2020

Here at TORO Advertising we are very excited! Once again we have been nominated for two categories in the MThink Blue Book Rankings! Please vote for us!

It takes 2 minutes, all you need to do is click on each link below and answer a few multiple choice questions, please make sure you enter TORO Advertising on the second page of each link.

Best CPA Network for Partners & Affiliates

Best European CPA Network

Thank you for your continued support!

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