Tips, Uncategorized

How to increase landing page conversion rate

Maria Serra - May 5, 2021

how-to-increase-landing-page-conversion

If you’re an online marketer, you have probably heard about “landing pages” and how important they are, especially in affiliate marketing. A landing page, as the name suggests, it’s a webpage specifically designed for a particular marketing campaign in which the main goal is to drive traffic (leads) to it in order to achieve the action established by the marketer. 

Creating an efficient and well-designed landing page is crucial to attract the right audience as well as push them to convert to the objective you seek (registration, sales, subscription, etc.). Therefore, a good landing page helps you achieve strong results!

8 tips for increasing your landing page conversion rate

#1 – Pick the right audience 

Know that the audience comes first rather than just building a landing page. Therefore, you need to decide which audience you want to attract the attention of in order to drive them to your landing page. Your landing page needs to appeal to your target, so you design it to appeal to their behaviors, needs, location, desires, interests, etc.

#2 – Decide on the landing page objective and conversion goals

Set a specific, measurable, achievable, realistic, and timely objective to focus your strategy. Establish which conversion goals will fit best according to the sales funnel stages your landing page was designed for. 

#3 – Design the strategy

Keep in mind the main goal you want to achieve as well as the stages of the sales funnel your users will follow. In addition, track the page’s traffic in order to find out which source your visitors came from (Search, Social Media, Native Ads, Push Ads, Contextual, etc) so you can focus your traffic investments on the most profitable sources in order to optimize your landing page successfully.

#4 – Take advantage of the power of visuals

It’s a fact that people are more engaged with a higher response when they are impacted with visual content rather than just plain text. We all pay more attention to visual content, so it makes us more likely to buy a product when we’ve been seduced by photos, videos, infographics, etc. 

According to eMarketer, customers are strongly influenced during the shopping process when they have access to user-generated visuals and reviews such as extra information regarding the product. So we encourage you to add great visuals and a reviews feature option in any landing page or thank you page.

#5 – Organize the content clearly 

Make sure all information is clear and organized, so that users can find what they’re looking for quickly and easily. Using headlines and easy-to-read font types will facilitate user understanding of your content to increase attraction and interest. The essential elements you should include in your landing page:

  • A unique sale proposal
  • The benefits of the product
  • Visuals showing usability 
  • Social activity 
  • Why the user should buy the product
  • A call to action

#6 – Use an email capture strategy

Help users convert by sending them regularly the information they need to close the deal. Usually, a non-intrusive and friendly pop-up can generate a higher response rate from users by getting them to give you their email addresses. Be relevant and give valuable content in order to make the users trust you and consider buying your product. 

#7 – Track, analyze and optimize the data 

In fact, at this stage, it’s vital to ensure your landing page is generating profits at the end of the cycle. Therefore, tracking data allows you to make the proper adjustments to achieve your goals and boost revenue. 
Furthermore, it’s crucial to use the right tracking tools so that you can track every data point you need to make your campaign effective and profitable. 
TORO Advertising is aware of these industry requirements and that’s why we collaborate with the industry’s best tracking tools, so we can offer exclusive discounts to TORO clients. 

#8 – Speed as a ranking factor for mobile searches

Users want to find answers to their questions quickly, and studies confirm that people care about how quickly the pages load. This way, Google ranks your site according to your sites loading time. Think about how performance affects the user experience of your landing page and work to improve that user experience. Additionally, pay attention to user-centric performance metrics by using tools such as Lighthouse and PageSpeed Insights.

Events

MEET US AT ADWORLD!

Maria Serra - April 29, 2021

adworld_toroadvertising

TORO Advertising is virtually attending adworld on 3-5 May. The world’s largest online advertising event is back!

Book a meeting with our excellent experts to find new ways to scale your business!

Anaïs López anais@toroadvertising.com
Martina Sajnovic martina@toroadvertising.com

CPA Offers, Market trends, Marketing, SEO

The best SEO practices for 2021

Maria Serra - April 22, 2021

The best SEO practices for 2021

Whether for good or for bad, the customer has become the main agent in any digital marketing strategy nowadays due to the increase in online shopping as a consequence of COVID-19. The digital environment has evolved and the customer role has developed, so now customers have the power to influence others along the buying journey.
This upward trend has enhanced and transformed the buyer cycle by making search an indispensable aspect to consider in any marketing strategy. According to qualtrics, 93% of consumers say that online reviews influenced their purchase decisions.

Bearing this in mind, every marketer and company must place the customer at the center of any strategy by considering their actions as being crucial in achieving positive results. Perhaps, it is anecdotal, but the truth is that people now search before making any decision related to the purchase. In this case, the principal player here, after the customer, is Google which was ranked first amongst the most visited multi-platform web properties in the United States last October 2020. 

Search engine optimization (SEO) is a set of actions aimed at improving a website’s ranking in Google, Bing, or other search engine listing results. Taking into consideration that Google is the principal search engine used worldwide, let’s take a look at the best practices every marketer should follow this 2021.

The Best SEO practices

#1 – Core Web Vitals

Google has recently announced that the page experience update which will become a part of the ranking systems, will start rolling out by mid-June 2021. Core Web Vitals will be a new factor in deciding how your website will be ranked in Google results. The core of the initiative will play an essential role in providing an optimal user experience and focuses on these elements:

  • Loading experience
  • Interactivity
  • Visual stability based on the page content

#2 – Google Passages

This is another factor that will improve how websites are ranked in Google results, not only indexed websites but also passages of those websites. Think of passages as a section or part of a website that also appears in user searches. This new functionality helps users find the most accurate information when they search for any specific subject, by displaying the keywords that are more relevant based on the information a user searched for Google visually provides the specific content users are looking for by selecting the passage more appropriate for the user search. Additionally, Google marks the keywords written by the user in bold to improve speed reading.
Here is an example according to Google Passages at the Search On 2020 event:


#3 – Mobile-First Indexing

According to Google, 93% of people who use mobile to search go on to complete a purchase, making Mobile-First Indexing a key influencer on purchase decisions. 

Mobile-First Indexing is designed to prioritize the mobile version of a website before the desktop version. Hence, Google’s algorithm first obtains the elements of a site in its mobile version and will prioritize them over desktop content. Therefore, it’s crucial to index your website based on Mobile-First best practices.

#4 – Search Intent

The concept of the “keyword” has evolved to give way to the concept of search intent. Search engine algorithms are becoming more optimal oriented to offer the best search results and the most relevant content to users. Consequently, depending on the user’s stage of the buying journey and their search intent, Google adapts the results page by displaying more relevant content. 

For example, Google doesn’t show the same results if you search for “How to choose hiking boots” instead of “buy hiking boots”. In the first search, Google thinks that you are in the stage of consideration by providing you with information, and tips to choose the best boot. Moreover, normally on the right-side Google displays ads to enhance the purchase. This is different to the second search, which makes Google think that you’re ready to buy a product placing you at the purchase stage. Ads are placed at the first result and in the second search Google shows you the nearest stores where you can buy them.

#5 – Featured Snippets 

Featured Snippets are displayed above the first result in organic searches which features a snippet from any page of our website. This functionality enables a site to be ranked in a privileged position in order to achieve a higher number of clicks. Some studies show that a Featured Snippet generates up to 8-9% of CTR.

#6 – Privacy & Trust

Digital advertising enables a free and open website. Yet as digital marketing grows more powerful the regulatory environment becomes more challenging and complex, companies must take measures to protect their users’ privacy, as well as establish and preserve trust in terms of their data usability.

Best performing campaigns with SEO

15130 All Countries – Surfshark VPN – 32.00% – Desktop
14647 All Countries – Canva Pro – 16.00%-60.00% (Responsive)
14673 All Countries – mSpy – Main Page – English (Responsive)
15070 France (FR) – Shampora (Responsive)
15026 Mexico (MX) – Solicitud Vexi – Tarjeta Vexi (Responsive)
15136 Multiple GEOs (AU-NZ) – Flirt In Love (Responsive)
10384 Multiple GEOs (UK-US)- Chat With On-call Doctors (Responsive) 
15224 United Kingdom (UK) – BitDefender Antivirus Plus – 16.00%- 40.00% (Responsive)
14955 United States (US) – AxInsure.com – Health Insurance (Responsive
14805 United States (US) – Lendyou.com – 65.00% (Responsive)

Facebook

6 tips to boost your Facebook campaign and make it a winner

Maria Serra - April 14, 2021

facebook ads campaign

When was the last time you logged in to Facebook? Easy question, right? We assume that many of you, either for business or in your spare time, use Facebook daily. In fact, almost everyone uses Facebook, it’s the biggest social network with over 2.7 billion monthly active users as of Q2/2020 according to Statista. Just as people are on Facebook, companies, and brands are also there, developing their advertising strategies to attract a higher and more qualified audience based on their products and services. 

Facebook is well aware of the leverage social media has for people when it comes to asking for an opinion about any product, searching for testimonials, contacting companies to find out the credibility of a brand, etc. This ensures that people play an important role in whatever companies are involved in. Facebook introduces products and customers in the same place by enhancing visibility and awareness and displaying the right advertisements to the most suitable audience. 

Despite the rise of other social media platforms like TikTok and Snapchat, Facebook remains the most popular channel for advertisements for both small and large companies for B2B & B2C ads. There are multiple reasons why companies use Facebook Ads:

  • They reach specific audiences based on their interests, behaviors and demographics. Facebook was the pioneer of letting brands reach lookalike audiences who are likely to be interested in products based on the data Facebook collects.
  • Facebook Ads are highly customizable and easy to work with.
  • There is a large range of ad formats, delivery selections and bidding options.
  • Companies can set a cost-effective budget and have full control of spending.
  • Facebook Ads offer robust retargeting, based on actions taken on your website, app, or even on actions taken within Facebook. For example, how many times users watch a video as well as the time spent watching it. 
  • It allows measurement of the effectiveness of your ads based on a variety of placements (Facebook feed, Facebook Messenger, Instagram, Audience Network such as Tinder app, etc). Hence, brands can easily optimize depending on the placement which generates the highest results.

Our 6 tips!

#1 Set a clear goal 

The goal is the core of your campaign. You create strategies according to the goal you want to achieve. In this way, before starting with the ads, the first step is to decide the goal you want to accomplish, for example: 

  • Get more visitors to your website
  • Promote your page
  • Get more leads
  • Find new buyers

#2 Target the right audience

Setting up the right audience for your campaign is crucial to make it work. The fact is that Facebook ads tools and features such as Facebook Audiences Insights, encourage your opportunities and easily help you to get the right audience. In this section, it’s appropriate to invest time in segmentation, experimentation, and investigation in order to get to know your audience. 

Furthermore, this year Facebook has released the new Facebook Attribution tool that allows you to get a solid understanding of the customer journey. So companies are capable of knowing where their customers are coming from such as mobile, desktop, Instagram, company website, etc. 

In fact, Facebook’s machine learning has been empowered over the last few years with big data from users all over the world, making your Facebook ads a great opportunity for growth. 

#3 The power of video and pictures

The power of visual content is undeniable because it easily impacts the audience and receives effective engagement and interaction from them. People love visuals so get more involved with visual content compared to text. TikTok has increased the trend of sharing video content, most companies have started developing social strategies based on video. According to wyzow, 92% of marketers who use video say that it’s an important part of their marketing strategy. 78% of video marketers also say that video has directly helped them increase sales. So ideas could be to create video content related to customer testimonials, introducing your company, services, motivational quotes, benefits of your product, consumers using your product, etc. 

#4 Use a landing page

A landing page with Facebook ads is the perfect way to drive your audience to your sales funnel. Using a landing page will provide you with insights and behaviors from your audience, so that you can collect this data to adapt your sales and marketing actions to meet their needs and get them interested in your product. 

Nevertheless, you can also send users to Facebook Messenger or WhatsApp. If your goal is to generate potential customers, Facebook allows you to collect their data in a native form. In this way, Facebook attracts new leads without the need to leave the platform, making the buying process more simple, quick, and trustworthy. 

#5 Create a custom schedule

Creating a calendar schedule will help you to invest your efforts in the right actions. Facebook Ads need to have a controlled follow-up for optimization. It’s necessary to set a custom schedule to analyze the results accurately within a timeframe. If you follow a custom schedule, it will provide you the chance to focus on profitable actions and stop what is causing you to lose money.

#6 Analyze the results accurately

Sometimes analyzing the results can make you feel upset with the feeling that you have wasted your time. However, the fact is analyzing the results of your campaign makes the difference in it being a success or not. It’s crucial to analyze and reanalyze every action which has a clear goal based on time. 

Best performing campaigns using Facebook Ads

Wondering which campaign would fit best with Facebook ads? Check out our suggestions below based on TORO’s best performing campaigns:

14820 Australia (AU) – NectarContests – $5000 Cash Voucher (Responsive)
15075 All Countries – AliExpress – Flash Deals – 2.40% – 72.00% (Responsive)
15128 Chile (CL) – Cerafit – Sarten Antiadherente (Responsive)
15026 Mexico (MX) – Solicitud Vexi – Tarjeta Vexi (Responsive)
14178 Italy (IT) – Supermoney – Energy – Multistep (Responsive)
15071 Spain (ES) – Shampora (Responsive)
13308 Multiple GEOs – Branded Surveys – LP1 (Responsive)
15057 Portugal (PT) – Deco Proteste – Kit Smartphone (Responsive) – Facebook
14845 United Kingdom (UK) – Toluna Influencers (Responsive)
14955 United States (US) – AxInsure.com – Health Insurance (Responsive)

Market trends, Spy tools, Tips, Tracking, Traffic

5 reasons to use Affiliate Marketing

admin - March 10, 2021

t reasons affiliate marketing

Did you know?

Affiliate marketing trends for 2021 according to Hosting tribunal

  • Affiliate marketing spending is bound to grow by 10% at least until 2022.
  • In 2018 Affiliate Marketing was worth $12 billion, therefore the Affiliate Marketing sector is growing rapidly since then. 
  • Since 2019 Affiliate Marketing accounts for 15% of all digital media revenue generating at least as much as email marketing did before.
  • Well-crafted affiliate marketing programs can boost revenue by a staggering 30%.

What is Affiliate Marketing?

Affiliate marketing is a performance-based paid model where affiliates promote a product or service by implementing a digital strategy that will drive suitable leads to an advertiser’s product(s). The aim of any affiliate is to achieve the objective previously agreed with the advertiser in order to recieve payment for leads or sales generated. There are different payment models according to the advertiser’s objectives, this way, the advertiser sets a payout price for the affiliate that will be based on the advertiser’s products profitability and on cost-effectiveness. 

Some aspects and features to include in an Affiliate Marketing strategy:

  • Where affiliates will send the leads: Website, Landing Page, Pre Lander, Blog.
  • Method of promotion: The advertising format and traffic source that the affiliate will use to reach the right audience with the products they will promote. There are many different options to choose from such as: Push notifications, Native advertising, Social Media, Display, Video, Email marketing, etc.
  • Tracking Tools: A software system that allows affiliates to track and store valuable data generated from their campaign which will provide the data needed to optimize and boost the campaign’s performance.
  • Spy Tools: A range of tools which allow affiliates to find out crucial information regarding the offer they are looking to promote, such as: what competitors are doing, most clicked landing, best converting creative, best geos-based on a campaign, and more.

5 Reasons your business should use Affiliate Marketing

REASON #1 – Affiliate marketing is performance-based: The main advantage of implementing an affiliate program is that it is fully performance-based. This means that affiliates are only paid a commission when they perform the desired action previously agreed, so consequently they become highly motivated towards achieving the largest amount of conversions.

REASON #2 – Grow Brand Awareness: Suitable for small or large companies, start-ups or established companies. Affiliate marketing allows them to grow their brand awareness by increasing traffic to their website. Increasing brand visibility and reputation, giving the possibility to scale up very quickly by acquiring new customers, thanks to the affiliate strategies implemented to attract the right audience. 

REASON #3 – Easy tracking and optimization: Marketing has become one of the most important aspects for any company nowadays which requires a lot of time spent tracking and optimizing results. Analysis has become a crucial part of the digital marketing process. Affiliate marketing empowers the importance of data and provides digital tools to allow any business or marketer to fully track, analyze, measure, and optimize their results to increase benefits and identify problems.

REASON #4 – Access to foreign markets: If you are considering selling your brand worldwide, affiliate marketing is a profitable and effective approach to accessing the global marketplace. Professional affiliates based abroad can use their local know-how to strategically sell your products. In addition, It’s also a low-risk way to find out if your brand would be successful in other countries. In this case, joining an international affiliate network with experience in the sector and with a good level of international exposure and reputation will provide you with the opportunity to open new markets with accuracy and confidence.

REASON #5 – Affiliate marketing is cost-effective: Affiliate marketing can be extremely profitable since commissions are only paid when conversions are achieved. This way, there is no need to waste money on ads that do not have a proven return on investment. 

Paying for performance rather than clicks ensures that affiliate marketing is a low-risk way of marketing. Therefore, you won’t invest your marketing budget in to creating leads that need to be nurtured through their buyer’s cycle. Instead, you will create direct customers with whom you can build up relationships as well as making additional upsells at the right time throughout their customer journey. 

Still looking for the most suitable Affiliate program for your expertise and background? 
We can help you! TORO Advertising has been honored once again in the annual mThink Blue Book Survey voted by advertisers, affiliates, and publishers within the world-wide performance marketing community. 
Want to be a part of one of the best CPA networks in the world? Sign up here and become an affiliate of TORO Advertising!

Dating traffic, Marketing, Native, SEO, Social Networks, Traffic

Traffic Sources and Verticals – the Perfect Match

admin - February 18, 2021

At some point I expect that you have Googled “best traffic source for vertical X” or “which vertical would generate the best results with X method of traffic” or similar searches. But the reality is no best traffic source or best vertical. The truth is that there are combinations of traffic sources and verticals that can be made into the perfect match. This formula can’t be generated by itself, it’s created by experience, testing, and investigation. But, today is your lucky day, help is at hand, so read on… 

Before giving you the winning combinations, let’s talk about the best traffic sources we can work with nowadays:

  • Social Media 
  • Display with Banner or direct link
  • Search by SEO or SEM 
  • Contextual/PPV 
  • Push Ads
  • Native Ads
  • Pop Ads
  • Email marketing
  • Redirects

Top Verticals by Performance

Surveys: There is no doubt that the audience that is interested in surveys is on social media platforms. Facebook Ads provides effective and accurate promotion filters that allow you to find the most open audience for your campaigns. 

Either you own a site/blog about surveys or similar topics which encourages leads to fill out  forms and to get rewarded for doing it, you should take into consideration promoting via the display or search traffic method. Display traffic simplifies the process of placing ads on websites to attract the right leads. 

Alternatively, Google remains the top search engine in the world. Users and companies chose Google for their business. So why shouldn’t you focus your strategy on Google and take advantage of SEO & SEM opportunities.

Software – VPN and antivirus: Push Ads are a form of native advertising which delivers ads directly to the users desktop or mobile device via push notifications. The Push method connects with the right audience in a user-friendly and non-intrusive way. Native works similarly to Push traffic because it allows you to attract the attention of new audiences which you can convert into clients thanks to the large range of ad formats. Both Push and Native offer accurate segmentation and optimization features which will make your campaign successful. 

Search traffic is also a good method for these types of campaigns and it can be more effective if you mix it with contextual. Search traffic brings higher quality in the mid term, and contextual traffic provides you with the target audience by paying for the keywords related to your content and quickly sending the traffic to your site. 

Fintech Services – Loans, Insurance and Credit Score: If an end user is looking for some extra credit, they will probably Google it. This audience likes to evaluate and compare the different options on different websites to get the best deal. So developing SEO strategies linking your site with those comparison sites will drive organic and high quality traffic to your campaigns. If you don’t have a website, you can resort to media buying, sending traffic to the landing page for users to convert to comparison campaigns.

Push traffic can work well on those users searching on their phone or laptop. Native ads can do a great job with Trading and Crypto campaigns thanks to the variety of simple and attractive ad formats widely available.

Last but not least, there is Email marketing traffic which probably provides a higher traffic quality and better conversion rate. Sending out email campaigns a few days before payday can be a good opportunity!

Dating and Adult: Dating content offers can be promoted using display banners, native or push ad format due to their capacity of impact and engagement with the audience.

Social channels play a nice role with dating content because most of the brands are promoting their products on social media. Moreover, people get informed by social groups where they discuss dating sites, so you can display your campaigns to a suitable audience.

Adult content matches successfully with all ad formats from display banners, push, native and video. It is best to use an ad network that specializes in adult traffic such as Exoclick. 

Health & Beauty: Eventually, this type of vertical has become the most demanded due to the increase of e-commerce businesses and e-shopping behaviour. Facebook Ads and Google Ads can be your best ally thanks for the Facebook pixel and the remarketing opportunities which will send you continuously new leads by displaying your products to the best audience segmentation. 

Instagram goes un step forward and empowers the purchasing process by creating “Reels”, the new way to discover and shop products in the app where businesses can now tag products making them fully accessible.

Users can now view and purchase products directly from almost every part of the app: Instagram feed posts, Instagram Stories, Instagram Live, IGTV, and Reels.

Native and Push Ads can be a good choice thanks to their technology and software features which can encourage the lead in any stage of the funnel. 

Traffic Sources for Digital Marketers

Adnation
Ad formats: Push, Pop-under, Banner, Interstitial and Direct link.
Top Verticals: Streaming, Download – Torrents and URL Shortener
Bidding Model: CPM and CPC
Minimum deposit: $200

Adsterra
Ad formats: Pop Ads, Push Ads, Direct Link, Native Ads, Pre-roll Video and Social Bar
Top Verticals: Software, E-commerce, VPN, Finance, Sweepstakes, Gambling, etc.
Bidding Model: CPM, CPA, CPI, CPC, CPL, CPO, RTB
Minimum deposit: $100

Clickadu
Ad formats: Push Ads, Pop Ads and Redirect
Top Verticals: Sweepstakes, Nutra, Gaming, Downloads, Adult and Cripto
Bidding Model: CPM, CPA and RTB
Minimum deposit: $100

Evadav
Ad formats: Popunder, In-page, Push Ads and Native Ads
Top Verticals: Sweepstakes, Software, Casino, Nutra and Dating
Bidding Model: CPM and CPC
Minimum deposit: $100

ExoClick
Ad formats: Banners, Native, Fullpage Interstitial, Video, Popunders, Instant Message, Direct link, etc
Top Verticals: Adult and Dating
Bidding Model: CPM, CPC and CPV
Minimum deposit: $200

MGID
Ad formats: Native Ads (Native video, Native widgets, Smart widget and In-Content impact widget)
Top Verticals: Shopping, Dating, Gaming, Gambling and Technology
Bidding Model: CPC
Minimum deposit: $100
Toro Advertising clients can get a 25% bonus on their first deposit by clicking here.

PropellerAds
Ad formats: Push Ads, Pop Ads and Native Ads
Top Verticals: E-commerce, Forex, Gaming, Sports and Health
Bidding Model: CPC and CPM
Minimum deposit: $100

Revcontent
Ad formats: Native Ads, Sponsored and Widgetized Ads
Top Verticals: Lead generation, Downloads, E-commerce, etc.
Bidding Model: CPC and CPM
Minimum deposit: $100

RichAds
Ad formats: Push Ads and Pop Ads
Top Verticals: Antivirus, Crypto, Sweepstakes, Gambling and Betting
Bidding model: CPC & CPM
Minimum deposit: $100
RichAds is offering to TORO Advertising clients a 10% bonus for the first deposit using promo code TOROADVERTISING during registration.

Zeropark
Ad formats: Push Ads, Pop Ads y Domain Redirect
Top Verticales: Surveys, Sweepstakes, Downloads, Gambling and E-commerce
Bidding model: CPV & CPC
Minimum deposit: $200
Use the promo code TORO_10 while registering here to get an additional 10% on your first top up.

Collaborators, Promotion, Tracking

Top 5 best affiliate marketing tracking tools

admin - February 3, 2021

Normally, publishers only consider that there is value in a campaign to promote when they know the CR% and EPC. If they consider that the CR% is not good enough, then the campaign might not be considered as a great opportunity to test. So let’s look at what’s behind the CR%?

What puts affiliates off trying something new that’s not been burned out? Is there any secret tip to discover when a campaign can bring success such as a long-term promotion? Is it possible to go one step further before a campaign dies, have all the angles been tried? 

Tracking Tools are the best chance you have to reliably and effectively push your promotion forward thanks to their integrated features and tracking solutions. If you have experience with CPA marketing, you should know that performance is the main base and goal you are aiming for. In this way, achieving a high CR% will be your daily goal since you’re focused on driving your investment to a positive ROI. So, how do you find the way to get there? 

Tracking tools are the solution to address the needs of any publisher who is willing to improve and optimize their traffic to get to know where a campaign wavers and how to strengthen any flaws with the clear goal of making it profitable!

What is a tracking tool?

Basically, a tracking tool is a software system that allows the tracking and storing of any information added into a postback link which connects with 3 things: Traffic Source, Tracker Platform and Affiliate Network. Tracking Tools, also called Trackers, provide you with a wide range of valuable data which will be crucial to understanding how to make your campaigns work effectively and how you can boost their performance. All this data is crucial for any optimization for your promotion.

There are many trackers on the market which differ by features, usability and user experience. However, all of them provide tracking actions to analyze and optimize any campaign, such as:

  • Nº clicks, nº conversions, CR%, confirmed sales, sub sources, CTR%… in real-time
  • Breakdown of the performance
  • Traffic and targeting distribution
  • Blacklist non-working sources
  • Best performing traffic sources
  • Best converting placement, creative, time, country, device, etc.
  • Investment earnings (ROI)

TORO to the rescue!

TORO Advertising is aware of the daily challenges affiliates can experience trying to analyse and optimize their campaigns. TORO Advertising wants to boost your revenue opportunities so we have partnered with the top 5 tracking tools to give special discounts to our clients!

REDTRACK
RedTrack is an awarded ad tracking and conversion attribution solution for marketers. One tool that helps you to consolidate data across all channels and campaigns. As a result, the tracker helps individuals and companies investing in paid ads and affiliate marketing to maximize revenue and solve issues of inaccurate optimization decisions.

Advantages:

  • Track all your campaigns across all channels with accuracy and transparency
  • Control data on impressions, clicks and conversions in real-time
  • Manage your team, share data with peers and customers
  • Automate your media-buying and reporting activities

In addition to a 14 day free trial, the promo code guarantees a 20% discount during the first 2 months with any RedTrack subscription.

Promocode: TORO

PEERCLICK
PeerClick is an affiliate tracking platform which provides you with profound data analytics and AI-powered optimization tools to maximize your revenue from your traffic sources. PeerClick includes tracking solutions which track advertising campaigns, analyze data for viable insights, optimize ad performance, scale up your affiliate business and more.

Advantages:

  • Control delays and slow loading of pages which can lead to a loss of traffic
  • Identify suspicious and fraudulent traffic
  • Distribute traffic to your best performing offers
  • Track and empower the customer lifecycle (LTV)

PeerClick is offering an incredible Life-Time Free Plan which includes 100,000 events! There is no limit to how long you can use this plan.

After trying the free plan, if you decide to take out a paid plan with PeerClick, use the promo code to get $50 off any plan you purchase!

Promo code: TOROADVERTISING50

Here is the Integration Set-Up Guide for TORO Advertising clients

BEMOB
BeMob is a cloud-based performance tracking platform for media-buyers and affiliate marketers. The all-in-one tracking tool is well-known for its easy usability and friendly user experience. BeMob helps marketers to easily track their ad campaigns in one place with many features created for analyzing and optimizing. Additionally, the tracker provides Workspaces to those who work as a team, so can access shared information to improve their teamwork.

Advantages:

  • Get known your target audience to get the highest ROI
  • Auto control your traffic in order to scale up and maximize results
  • Detect fraud and block bots to ensure you only get high-quality traffic
  • Launch and stop campaigns directly without logging in to your traffic source account

TORO Advertising offers a 25% discount for 1 month with BeMob on any paid plan + access to free tools. Basic plan +1 million events to newly registered users who join up to the paid plan.

Promo code: TORO25

BINOM
Binom is a self-hosted tracking platform which rapidly processes the clicks to build reports with lightning speed. Consequently, you are able to increase your efficiency based on saving time and money. Binom is well-known for its easy and flexible user interface including the long list of powerful features that it has integrated; click processing, analytics, traffic distribution, organization and more.

Advantages:

  • Track with more than 20 click metrics and handle millions of clicks per day
  • Simultaneously filter your reports on multiple levels
  • Generate white & black lists
  • Create your funnel to control and distribute traffic

Use the promo code to get free 30-day access to the tracker and a 40% discount on your first month’s subscription.

Promo code: TORO

VOLUUM
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  • Track over 30 metrics related to each visit, click, conversions, etc. in real-time.
  • Find the most profitable combinations of ads and landing pages for your campaigns
  • Automatically redirect your leads to another offer when the first one reaches the limit
  • Identify which campaign paths perform better and automatically run A/B tests

TORO Advertising automatically gets a 37% discount with Voluum by clicking here.

Events

TORO Advertising is virtually attending Internext

admin - February 1, 2021

Sol, Anaïs and Beatriz from TORO Advertising will be virtually attending this year’s Internext Expo, the virtual show specialises in the online entertainment market. Virtually meet with our team to talk about offers, affiliation, traffic and more!

Here are their contact details to book a virtual meeting at the show:

Sol Schmeigel: Affiliate Team Leader LATAM sol@toroadvertising.com

Anaïs Lopez: Head of Affiliation anais@toroadvertising.com

Beatriz Gonzalez: Business Development beatriz@toroadvertising.com

Interview

Super Affiliate Interview: iAmAttila

admin - January 26, 2021

Where are you from and where are you based now? I can thank my success to the very ‘well travelled’ childhood I experienced.  I was born in Yugoslavia to Hungarian parents, moved to Brazil when I was 6, then lived in Hungary for 4 years before emigrating to Canada.

I finished my education in Canada then I moved back to Europe and currently live in Budapest, Hungary.  All this travel and living in different places has exposed me to many different cultures and experiences that have helped to grow my interests in many different things, but more on this later…

How old are you? I’m unsure, because I stopped counting 🙂 Just kidding, I was born in 1983, so that will make me 38 years old this year. Which is insane, I feel like I’m 20, tops!  

When and how did you get into affiliate marketing and what were you doing before?

This is always a fun story to tell. Before getting into affiliate marketing I used to organize big all night dance parties professionally. It wasn’t until I moved to Europe, and lost all my savings that I had no choice but to look for an opportunity to make money somehow.

My wife suggested I look into what my friend (who also moved back to the EU from Canada) was doing,  he was driving a brand new M3 so he was doing well…  I looked into it and learned he was a coder. I realized that wouldn’t work for me because I am not logical, I am much more creative.     

So I began doing some research and I discovered an amazing webmaster community, from that I started building my own sites to SEO and in the process met some nice people who suggested that I should write content for them. So it all began with a tiny little content writing company, and my SEO site network.

Tell us about one of your biggest successes as an affiliate marketer? I had multiple successes as an affiliate marketer, because I am always evolving and adapting to change. My first big success was promoting Clean Master and DU Speed Booster, I was able to scale these two app install campaigns to every GEO I could, and I hit 7 figures in profit with it.

Then I had a big success in trials for Nutra andSkincare in Tier2 GEOs, which I then followed with COD in Asian GEOs, after that I moved into lead generation.

I am a serial entrepreneur that just gets a rush from change and learning new stuff.

When and why did you start your affiliate marketing blog iamattila.com? I started my blog in 2013 because I love to write and it helps me remember to write stuff down.   My first posts were mostly notes, and tutorials on how to do stuff so that I would remember everything, and it all grew from that.

What kind of blog posts do you write? These days I write mostly guides and long tutorials that show how to use tools like Adplexity for specific purposes.  

What kind of success has the blog had? The blog is very successful,  I mean you invited me for an interview, so I must be quite famous to get an invitation from you! 😀   All joking aside, the blog is a great success and I believe it’s because it just tells it like it is. Unlike others that sell courses, I can say whatever the hell I want.

Tell us about your iAmAffiliate premium community and what do members get out of it?

iAmAffiliate premium community is an online forum for advanced affiliate marketers. The biggest benefit of joining the forum is being able to ask questions that are relevant to YOU.

You can get 1 on 1 help from me inside iAmAffiliate and many other experienced affiliate marketers. On top of the hand holding, there’s a ton of guides covering everything from Facebook Ads to Lead Generation using Lead Magnets and really clever blackhat workarounds for daily issues on paid traffic sources.

We also publish weekly spy reports that expose the top money making campaigns of other affiliates including their ads and landing pages across many different verticals and niches.

You wrote a book about affiliate marketing, tell us about it? Yup, I wrote probably the very best beginners guide to affiliate marketing. It gets straight to the point and shows how anyone can get started in this business. 

It’s perfect for anyone who has no clue about what affiliate marketing with paid ads is, but wants to be ‘rich’ like his affiliate marketing friends who drive a Porsche.  

In short, I wrote this book so I can give it to all the people I meet who ask “SO WHAT DO YOU DO?”  Explaining it to clueless people is a long, tedious job, so this book makes it easy! “HERE, read this book!” 😀

Where can affiliates buy the book? The book is for sale on Amazon, just search for it “From Zero to Super Affiliate” It’s available in English, Italian, French, Spanish and German.

What’s the best piece of advice you can give to a newbie wanting to start in affiliate marketing? Here ares 4 tips to get a newbie started:

1 – Read my book, it teaches the fundamentals a beginner needs to know in a very easy to understand manner.

2 –  Collect a minimum $1,000 that you can afford to lose, think of this as an investment in your affiliate marketing career. It will be the ‘getting your feet wet’ budget.

3 –  Use a spy tool and see how others are running things and only run stuff that’s proven to work.

4 – Join a community like iAmAffiliate where you can get valid and honest answers and advice, not BS made up shit by fake gurus/influencers who never run campaigns but make their money from Youtube videos or selling courses.

Do you have any tips for what will be big in 2021? 2 things will be huge:

  • Ecommerce will continue to grow, branded ecom and niched ecom stores.
  • Lead generation, as businesses are struggling, they will need help from marketers to get them new clients.

Being so successful, tell us a bit about what your lifestyle is like being a Super Affiliate… What are the good points and the bad points? I’m an entrepreneur, so the definite bad point is being obsessed with doing all this and non-stop learning. So much so I work 12-14 hour days just because it’s fun.

There’s a lot of sitting which sucks as you age, and also the monitors put a strain on your eyes. I never thought I’d say this because when I was in my teens, I could sit without moving from the PC all day long for at least 10 hours and my vision was 20/20.

But now, at 38, I can’t read small text on my phone and at night everything becomes blurry and it’s not enjoyable. Also I can’t sit long at the PC and need to get out and move around.

Now for the positives! I make as much $$$ in a few weeks as others do in a year, I can work whenever I want, day or night, from wherever (although not right now due to COVID).  

I made all my dreams come true, and can pretty much buy whatever I want whenever. My biggest worry is not not being able to pay the bills, but about ZUCCY BANNING ME ON FACEBOOK randomly for no reason.

In Conclusion… Thank you for this interview, it was a pleasure.   If anyone wants to reach me feel free to add me on Facebook or LinkedIn. Affiliate marketing is one of the best ways to make your dreams come true, it’s one of the best, legitimate ways to make money online and have the ability to work from anywhere you want in my opinion.  

Website: www.iAmAttila.com

Forum: www.iAmAffiliate.com

Outsourcing Company for Affiliate Marketers:  www.BannersLanders.com

Facebook:  https://www.facebook.com/attila.odree

LinkedIn:  https://www.linkedin.com/in/attilaodri/

Awards, TORO Advertising News

TORO Advertising continues to rise up mThink’s Blue Book CPA Network rankings

admin - January 20, 2021

Affiliate network TORO Advertising has been honoured once again in the annual mThink Blue Book Survey. Voted for the by advertisers, affiliates and publishers within the world-wide performance marketing community, TORO Advertising has received the following rankings for 2021:

Moving up to #8 in the Top 20 Cost-Per-Acquisition Networks 2021 (Global)

#5 in the TOP 20 Cost-Per-Acquisition Networks 2021 (Europe)

#7 in the Top CPA Networks for Advertisers and Merchants 2021

#8 in the Top CPA Networks for Affiliates and Publishers 2021

TORO Advertising’s CEO Jose Chacón commented, “Despite the pandemic TORO Advertising has been able to provide high earning and scalable offers to our network of affiliates while helping publishers grow their revenues. Not only have we provided valuable business advice to our clients during 2020, our teams in our Tarragona and Buenos Aires offices have continued to provide the best possible service and technology needed by our clients to maximize their earning opportunities. On behalf of all of us here at TORO Advertising, a big thank you to everyone who voted for us in the mThink Blue Book rankings. We look forward to being able to continue to provide affiliates and publishers with the best service possible throughout 2021.”

Thank you for your votes!

We wish to express our gratitude to all our clients and all of the industry affiliates, publishers and advertisers who voted for us! To be ranked in this prestigious industry survey is a great honour for us and we thank you once again for trusting in us. We are always at your service and look forward to growing, innovating and working with you in 2021!

About the mThink Survey

The mThink Survey, known as the Blue Book, is the largest research survey in the performance marketing industry. Every year it identifies the world’s top affiliate and cost-per-action (CPA) networks. With around 400 networks included for consideration, this ranking is chosen by both advertisers and publishers within the performance marketing community. Each ranking is given to industry leaders that provide excellent levels of customer service, professionalism and consistent ROI.