Christmas is fast approaching and is one of the most lucrative times of the year for Affiliates. So, if you are looking to increase Affiliate sales with Christmas campaigns, keep reading as we share our tips on how to optimize Christmas marketing campaigns and how to make impactful Christmas ad campaigns accompanied by ad text for festive campaigns. From VPNs to Dating, we have something that will work with every vertical.
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Understanding Consumer needs at Christmas
People’s shopping habits during the Christmas season can change drastically when compared to other times of the year. This is because people are purchasing for family and friends. It is also a time of the year when the most money is spent. In 2023, U.S. holiday retail sales figures reached just over 950 billion U.S. dollars, which was an increase of some 20 billion compared to the year before. Christmas spending in 2024 is anticipated to rise by 7% compared to last year, with the average shopper expected to spend about $1,638 on gifts, travel, and entertainment. This translates across the pond to the UK too where Hearst carried out some surveys on their audience and found 8 million respondents gifted Beauty items like toiletries and cosmetics. Entertainment had its purchasing peak on the 18th of December with games for adults. Tech continued to be a fan-favourite with 3.9 million of the audience indulging their loved ones with tech or appliance gifts. Health and Wellness is another area of interest with pampering sets and gym fitness and equipment peaking in purchase popularity between the 11th and 18th of December.
TIP! In order to increase Affiliate sales with Christmas campaigns, Consider demographics, interests, and behavior. People purchasing your products or offers may be purchasing them for a partner or family member. You can assist them in the decision-making process by indicating ‘gifts for him’ and ‘gifts for her’.
How to optimize Christmas marketing campaigns
During Christmas there is an increase in expenditure across all niches, so let’s look at some of the ways you can optimize Christmas marketing campaigns!
#1 Create a sense of Christmas exclusivity!
Want to make a landing page that really stands out? Try adding festive themes to your page sections. For example, you could add a ‘Santa’s Picks’ section, in which you can put the most popular offers or bundles that you may have. If you do not want to use Santa in your campaigns you could simply make a ‘Christmas Wishlist’ or ‘Stocking Stuffers’ section. You can also let the audience know the most popular offers for Christmas 2024.
#2 One-day Discounts
If you want to drive more customers to your website, try to incorporate the 12 days of Christmas with the ‘12 days of discounts’. The concept is that you have a discount on one of your offers for 24 hours only. Each day is a different offer thus driving people to your site daily.
#3 Limited time offers
If your offers are exclusive for Christmas, advertise them as such, customers will feel there is additional value and more of a reason to purchase now rather than later. You can reflect this in the ad text for festive campaigns with phrases like ‘Limited Time Offer’ or ‘Christmas Exclusive’. You could also add a countdown timer that shows how little time end users have before Christmas on your Landing Page.
#4 Email Lists
If you are an Affiliate working in Sweepstakes you can create opportunities over Christmas to increase your mailing list! Create a Christmas-themed giveaway that requires an email to join the giveaway. This will help you to understand your audience better and target them more specifically and effectively in future campaigns.
#5 Native ads
Native ads are a great way to catch the audience’s attention especially if you are trying to make an impression. You should focus on editorial content to accompany your Native campaigns like listicles and interesting content to pique your audience’s interest. You could also take influence from Hallmark movie tropes and write articles with ad text for festive campaigns like:
- ‘How to find ❤️ this 🎄’,
- ‘3 🚩 to avoid when looking for ❤️’, or
- ‘Must-ask questions for your 👫 this 🎄’
Remember! Using emojis will catch your audience’s attention while also saving your word count!
How can color affect Christmas campaigns?
Red is associated with attention, strength, and confidence. It is also the color that we associate with Santa Claus. This makes it a very compelling and eye-catching color for campaigns during Christmas.
Green is associated with mistletoe, Christmas trees, and holly. Green is also associated with good luck, protection, and prosperity. It is also the complementary opposite of red which means campaigns using these colors together really stand out!
Gold is associated with wealth and luxury. If you want to make your campaign and the offer look high-quality and expensive. Try using it in ad campaigns to create a sense of exclusivity and value.
White is associated with fallen snow, the majority of countries where Christmas is celebrated have snow during Christmas also. Symbolically white is associated with purity, hope, and goodness. For Affiliates, it is a great background, text, or accent color to use in campaigns.
Purple is a color associated with royalty. Similarly to gold, it creates a sense of luxury and value. If you are an Affiliate trying to convey that your offer is elite, special, or luxurious, this color would be best for your campaigns and also works very well with gold.
Incorporate a Christmas Theme into ad creatives
We all have different images we associate with Christmas. These are the elements and images you can place into your ad creatives to make them feel more festive. This includes imagery like presents, Christmas trees, holly, mistletoe, snow, reindeer, Santa Claus, elves, snowmen, sparkles, snowflakes, and Christmas stockings etc. Whichever elements you choose to target for your campaign ensure that this is consistent across your campaigns.
Successful affiliate campaigns for Christmas with festive ad text
Here are some ad text ideas to inspire your Christmas campaign. If you would like a short text that gets straight to the point try these short and sweet festive ad text examples; “Tis the season to shop!”, “Gift ideas for everyone on your list.” or “Last-minute gifts delivered fast.”
Another way to make an impression is by creating a sense of urgency. Try phrases like “Don’t miss out on our biggest sale of the year!”, “Limited time offer: 25% off all orders.” and “Hurry, while supplies last!”
Highlighting perks of purchase like value-added bonuses increases the number of people that click on your offer. If you have a Nutra offer that you would like to add value to for Christmas try ‘Get 20% More, Pay the Same’.
This is also highly effective with free shipping. Businesses that offer free shipping have a 20% higher conversion rate than those that do not. Additionally, 84% of customers reported that they made a purchase specifically due to free shipping. So, why not try festive ad text tag lines like “Free shipping on all orders over $50” or, “Easy returns and exchanges.”
By combining these tips and ad text ideas, you can create a successful online Christmas campaign that drives sales and strengthens your brand.
Conclusion: How to optimize Christmas marketing campaigns
There are many ways for you to increase Affiliate sales with Christmas campaigns. If you are an Affiliate with offers in Dating, Nutra, Gaming, Ecommerce or any other vertical and you are wondering how to optimize Christmas marketing campaigns in 2024, try these tips and watch your campaigns improve!
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