Christmas is almost here and in the run up to the holiday season TORO Advertising has a large range of great responsive Christmas offers available for several GEOs.
4 tips to help you convert Christmas offers
Use your texts to tap into emotions at Christmas: As with most marketing and digital strategies, the successful delivery of any Christmas campaign will hinge on the copy. At Christmas, there’s an enormous opportunity to tap into the range of emotions that we feel. From nostalgia to happiness, excitement to caring, we experience a lot of things before and during the festive period. So let your ad and landing page texts glow with Christmas emotions.
Retargeting: The holiday season is when people spend more money compared to the rest of the year. It’s no secret that many consumers don’t buy the first time they come across a product. Instead they read up on the item and ultimately shop around for the best deal. So use retargeting to remind them of what a great product you have, you can use discount promotions in the lead up to Christmas Eve, to generate those last minute sales.
Try out different ad formats: Include Christmas emojis in Push Notifications and Native, emojis are proven to drive more engagement because they evoke emotions. Use video ad formats to tell a story or create interactive video ads so that the end user can create their own story to boost engagement. Use large format popunders to really engage the user, you have a large creative space so maximise it, or maybe keep it simple for big impact.
Optimise for mobile: It is a proven fact that most shoppers use their mobile for product research, however if your website or landing page is optimised for mobile you can ensure the journey from initial browsing to purchase is as easy and seamless as possible, removing barriers such as unnecessary welcome screens, long sign-up forms, and complex navigation menus. Your users are a tap away from making a purchase, so creating a flawless mobile experience is a key sales driver.